BoF Careers · 11 hours ago
Ralph Lauren Corporate Communications Senior Manager, Citizenship
New York, NY
Full-time
Onsite
Senior LevelRalph Lauren Corporation is a global leader in the design, marketing, and distribution of premium lifestyle products. The Senior Manager, Citizenship will support the Global Corporate Communications Team in executing communications strategies related to the Company's Citizenship initiatives, focusing on reputation management and consistent communication of the company's values.
Marketing & Advertising
Responsibilities
Developing, maintaining and evolving the company's position and narrative on ongoing and emerging social issues, to include creating frameworks and processes for cross-functional collaboration and evaluation of how the Company responds to such issues
Serving as the Corporate Communications representative on the Company's Cultural Counsel, providing insight and guidance to the group on matters that could impact the Company's reputation
Working as primary GCC point of contact with business partners in the Citizenship space including Design With Intent, Belonging & Equity and Social Partnerships & Philanthropy; effectively advising and seeking counsel from key partners in this work including Design, Marketing, Merchandising, and Legal, among others
Collaborating with PR teams to plan and execute announcements and product launches around Ralph Lauren's Design With Intent workstreams to include: external communications plan development, crafting of materials such as press releases, messaging and Q&As. Develop thought leadership and stakeholder engagement strategies to secure Ralph Lauren's leadership in the cultural sustainability conversation
Engage with press proactively and reactively to manage news coverage of Ralph Lauren's corporate citizenship activities, commitments and actions
Identify and manage issues that may negatively impact the Company's reputation in the Citizenship space. Develop issue briefs, recommended communications strategies, and messaging
Partner with Global Citizenship team to support stakeholder engagement and issues management within the supply chain
Collaborate with Global and Regional Marketing, Social and other internal teams the development of external campaigns connected to the Company's Citizenship programming and messaging
Liaise with Employee Communications and Studio teams to ensure internal messaging is consistent with external strategies and vice versa
Qualification
Required
Strong storytelling skills - stellar persuasive written and verbal communications skills, including interpersonal and presentation skills
Deep understanding of dynamic external landscape and how it intersects with Ralph Lauren's business and positioning
Ability to interpret and leverage data, insights and trends to inform work
Superb writing clarity and skills
Passion, grit, proactiveness, curiosity
Strong instincts and ability to prioritize
Ability to manage and advise stakeholders at all levels in the organization
Excellent writer
Collaborative
Extensive knowledge of MS Office Suite (PPT, Word, Excel, SharePoint), with ability to quickly learn other applications, as necessary
Company
BoF Careers
BoF Careers connects professionals in fashion, beauty and luxury to The Business of Fashion's global marketplace of over 2,000 opportunities.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase