Sage · 1 day ago
Senior Customer Lifecycle Marketing Manager
Atlanta, GA
Full-time
Hybrid
Senior Level
6+ years expSage is a global SaaS company empowering small and mid-sized businesses with AI-powered accounting and financial management software. The Senior Customer Lifecycle Marketing Manager will lead retention and migration marketing strategies to strengthen customer relationships and drive product adoption, while managing a small team and ensuring effective execution of core marketing programs.
Business Information SystemsEnterprise SoftwareHuman ResourcesInformation TechnologySoftware
Responsibilities
Educate customers on product features and benefits to drive adoption, retention, and long-term value, with a focus on onboarding, renewal, and migration journeys. Enable engagement through training programs, meet-ups, roadmaps, advisory boards, and forums that reinforce value realization and ongoing usage
Develop and manage multi-channel lifecycle campaigns that reinforce product value, support renewals and migration, and drive solution adoption and retention. Partner with CX, Customer Success, and Marketing teams to align messaging across critical customer moments and simplify communications
Collect and analyze customer usage data, feedback, and behavioral trends to identify adoption gaps, churn risk, and migration opportunities. Share insights with Product Marketing and Training teams to refine positioning, strengthen education programs, and improve customer outcomes
Lead branded value and advocacy initiatives—including Membership, customer forums, and communities—to deepen customer relationships and drive advocacy through reviews, referrals, customer stories, and events. Partner with CX teams to deliver compelling, value-driven brand experiences
Segment customers based on value needs, product usage, and predictive analytics to inform renewal, cross-sell, upsell, and migration strategies. Partner with Marketing Data teams to refine propensity models and prioritize migration opportunities
Develop and execute customer retention strategies that protect the existing customer base, identifying at-risk customers and implementing proactive initiatives tied to renewals and long-term value. Analyze churn drivers and optimize programs to reduce revenue risk
Track and analyze key retention and adoption metrics (e.g., churn, customer lifetime value, satisfaction, usage trends) to measure program effectiveness across onboarding, renewal, and migration journeys. Deliver actionable insights and recommendations to improve retention, adoption, and revenue outcomes
Qualification
Required
6+ years of experience in customer lifecycle, retention, or customer marketing roles within B2B software environments
Proven experience building new lifecycle programs or significantly improving existing ones, with clearly defined success metrics and measurable business impact
Experience designing and executing end-to-end lifecycle campaigns that drive engagement, retention, and migration
Strong understanding of churn drivers and proactive retention strategies
Ability to tailor messaging across customer segments and touchpoints with a customer-first, content-led approach
Strong analytical experience measuring lifecycle performance (e.g., retention, adoption, satisfaction), with the ability to translate results into clear insights and business impact for stakeholders
Experience leading and developing marketers across lifecycle initiatives, balancing strategic direction with coaching and execution support
Proven ability to influence cross-functional partners and challenge perspectives to drive better customer and business outcomes
Willingness to deeply learn a strategic product to support migration and adoption initiatives
Benefits
Competitive annual bonuses
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
Company
Sage
At Sage, we knock down barriers with information, insights, and tools to help your business flow.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Alvaro Ramirez
CEO & President Southern Europe
Steve Hare
Chief Executive Officer
Recent News
Essential Business
2026-01-24
2025-12-12
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