FCA · 10 hours ago
Media Analytics Manager – Cross-Brand
Auburn Hills, MI
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expFCA is seeking a Cross-Brand Media Analytics Manager to lead cross-channel media and digital creative measurement. This role focuses on developing measurement frameworks and delivering insights to optimize performance and inform strategic decision-making across Stellantis brands.
Information TechnologyTelecommunications
Responsibilities
Educate internal and external stakeholders on research methodologies, tools, and best practices
Develop and implement research approaches to address complex measurement challenges
Build and execute “test and learn” measurement roadmaps aligned with business goals
Demonstrate strong command of media concepts, metrics, and media plan execution
Support audience analytics, including precision audience development and insight generation
Collaborate with brand research, insights, and analytics teams to ensure alignment with brand and business priorities
Lead measurement efforts focused on media effectiveness, brand health, and consumer behavior to inform optimizations and future planning
Provide guidance on media targeting and budget allocation to maximize investment efficiency
Oversee integrated campaign performance analysis across media, brand, and business metrics
Evaluate and manage data partners, identifying innovative approaches to enhance measurement capabilities
Manage multiple projects in a fast‑paced environment while meeting deadlines
Build and maintain CDP and third‑party audiences for media targeting and creative personalization
Qualification
Required
Bachelor's degree
8 years of digital or interactive experience with a focus on analytics, reporting, and performance measurement in an agency or corporate environment
Proven ability to manage and deliver analytic projects to diverse stakeholders
Experience across the full campaign lifecycle, from planning to execution and performance evaluation
Strong understanding of digital media channels, including display, search, video, and paid social
Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, actionable insights
Proficiency with analytics and reporting platforms such as Adobe Analytics, Google Analytics, and Looker Studio
Familiarity with ad servers (e.g., Google Campaign Manager 360, Innovid) and Dynamic Creative Optimization (DCO) tools
Knowledge of tag management systems (e.g., Adobe Launch, Google Tag Manager) and data layer implementation
Understanding of programmatic ecosystems, including DSPs and verification tools
Preferred
Bonus experience: marketing attribution models, privacy‑compliant tracking, server‑side tagging, and dealer‑level media execution
Benefits
Comprehensive Health & Well-being Coverage
Generous Paid Time Off
Competitive Retirement Savings Plans
Income Protection & Insurance Options
Company Vehicle Lease Program
Family Building Benefit
Support for Your Growth and Giving Back
Tuition reimbursement
Student loan refinancing programs
18 paid volunteer hours each year to make a difference in your community
Company
FCA
FCA is one of the largest technology integrators in the field of fiber optic systems for building optical teletransmission networks.
51-200 employees
H1B Sponsorship
FCA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (328)
2024 (220)
2023 (246)
2022 (346)
2021 (182)
2020 (213)
Funding
Current Stage
Growth StageRecent News
2025-08-07
2025-04-12
2025-04-07
Company data provided by crunchbase