FYUL · 9 hours ago
Enterprise Marketing Director (Remote, US)
United States
Full-time
Remote
Director/Executive
8+ years expFYUL is a rapidly growing company formed through the merger of Printful, Printify, and Snow Commerce, focusing on powering on-demand commerce at a global scale. The Enterprise Marketing Director will build and lead a new marketing function, defining brand architecture and executing marketing strategies for high-growth enterprise brands while driving brand awareness and generating demand.
E-Commerce PlatformsInformation TechnologySoftware
Responsibilities
Define and execute the brand architecture, value proposition, and go-to-market strategy for Printful Enterprise
Develop and manage a unified enterprise marketing strategy that serves the distinct needs of Snow Commerce and Printful Enterprise while aligning with FYUL's overall business objectives
Design and implement data-driven marketing campaigns focusing on high-potential enterprise prospects to build brand awareness and drive qualified leads for the sales team
Strategize and execute initiatives to create "pull" demand from corporate end-customers, ideally leveraging experience in marketing products/services sold through a distribution or partnership model
Develop templated marketing materials for Printful Enterprise distribution partners to help build demand
Lead marketing efforts across key enterprise channels, including trade shows, industry publications, LinkedIn, email marketing, and web presence
Act as a player-coach, capable of personally executing high-quality marketing materials, including:
Copywriting: Developing compelling long- and short-form copy for web, email, and social media
Video: Storyboarding and scripting marketing videos
Presentations/Slides: Creating high-impact pitch decks and sales enablement materials
Web/Landing Pages: Overseeing and directly contributing to the design and optimization of enterprise web pages
Manage and optimize the marketing automation and CRM tools used for campaign execution, tracking, and reporting
Define the future structure of the Enterprise Marketing team and establish foundational processes, tools, and KPIs
Recruit, manage, and mentor a high-performing team while maintaining a strong, entrepreneurial, and execution-focused culture
Partner closely with Sales, Product, and Executive teams to ensure marketing efforts are fully aligned with business and product roadmaps
Qualification
Required
8+ years of progressive experience in B2B or Enterprise Marketing, with at least 3+ years in a leadership or Director-level role
Proven track record of building and scaling a new marketing function, division, or significant initiative from the ground up (highly entrepreneurial mindset required)
Deep expertise in brand strategy and the execution of outbound campaigns targeting large enterprise customers
Demonstrated experience in a hands-on, player-coach capacity, with strong skills in copywriting, content creation, and digital marketing execution
Experience marketing a software service or product that is sold through a channel, distribution, or partnership model
Excellent communication, presentation, and interpersonal skills
Benefits
Health, dental, vision, and life insurance
Unlimited PTO
401k with company match
Personal and professional development opportunities
A fast-paced eCommerce retail environment where you can learn and grow while working with major brands
Design and order your own merch using our platforms with an employee discount
Company
FYUL
Fyul is a software company that provides print-on-demand services for creators and brands.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase