SoTalent · 10 hours ago
Senior Marketing Performance Analyst
St Louis, MO
Full-time
Hybrid
Senior Level
5+ years expSoTalent is a company focused on marketing analytics, and they are seeking a Senior Marketing Performance Analyst to drive insights across large-scale healthcare programs. The role involves leading marketing performance analytics, optimizing campaign effectiveness, and translating data into actionable recommendations to influence strategy and investment decisions.
Staffing & Recruiting
Responsibilities
Lead marketing performance analytics across acquisition and retention initiatives
Measure and optimise campaign effectiveness using KPIs, dashboards, and advanced analysis
Build and manage end-to-end performance dashboards for product and growth teams
Translate data into insight: not just •what happened•, but •why• and •what to do next•
Drive consumer and market insights to support segmentation, journey mapping, and omnichannel strategy
Evaluate effectiveness of external partnerships and media investments
Leverage media mix modelling insights to improve ROI and resource allocation
Forecast audience demand, campaign performance, and product growth opportunities
Monitor market trends and competitive benchmarks to identify differentiation opportunities
Qualification
Required
5+ years' experience in analytics, performance marketing, or data-driven insight roles
Strong background in data analysis, visualisation, and KPI-driven decision-making
Experience influencing commercial or strategic decisions with analytics
Advanced skills in tools such as SQL, Tableau, SAS, or similar
Ability to communicate complex insights clearly to senior stakeholders
Preferred
Experience within healthcare, insurance, or highly regulated industries is a plus
Benefits
Flexible working options (remote, hybrid, or office-based)
Competitive salary
Strong benefits
Long-term career growth opportunities
Company
SoTalent
At SoTechTalent, we specialise in connecting forward-thinking tech companies with world-class talent.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase