CGL Consulting Co., Ltd · 5 hours ago
Senior Brand Marketing Director-USA（mandarin speaker）
California, United States
Full-time
Onsite
Director/ExecutiveCGL Consulting Co., Ltd is seeking a Senior Brand Marketing Director who will lead brand strategy planning and integrated marketing initiatives. The role involves managing brand image, digital marketing, and analyzing market intelligence to enhance brand visibility and market share.
Staffing & Recruiting
Hiring Manager
Sophia Wang
Responsibilities
Based on the long-term brand goals and insights into overseas market consumers, lead the annual brand strategy planning, formulate the overall brand development strategy, clarify brand positioning and growth path, and enhance brand influence and market share
Be responsible for the formulation of the brand event calendar, coordinate brand content construction, integrate media resources, and cross-channel collaboration to ensure the efficient implementation of brand strategies
Independently plan and manage the full-chain Campaign for new product launches, integrate online and offline resources, promote cross-market integrated marketing projects, ensure efficient execution of market promotion, and achieve brand and business goals
Monitor project progress, analyze and evaluate market feedback, optimize marketing strategies, and continuously enhance brand visibility and market penetration rate
Be responsible for brand visual and content planning, formulate brand communication standards, ensure the consistency and innovation of brand image at all touchpoints
Based on marketing strategies and product positioning, lead the creation of marketing copy, visual presentation, and event planning, tell brand stories, and strengthen brand core selling points
Lead content marketing strategies, expand and manage KOL resources on European and American new media platforms, establish long-term partnerships with influencers and partners, and enhance brand visibility and consumer interaction
Based on consumer needs and market trends, continuously optimize content strategies, plan creative content that aligns with brand characteristics, and promote user growth and brand reputation dissemination
Collect consumer insights, brand preferences, competitive marketing strategies, and cross-industry innovation cases in key overseas countries, write analysis reports, and provide data support for brand strategy formulation
Pay attention to market dynamics and European cultural trends, capture hotspots and integrate them into brand marketing, maintaining the brand's cutting-edge nature and innovation
Qualification
Required
Mandarin speaker
Experience in brand strategy planning and management
Ability to formulate overall brand development strategy
Experience in integrated marketing and campaign management
Ability to monitor project progress and analyze market feedback
Experience in brand image management and content creativity
Ability to formulate brand communication standards
Experience in digital marketing and KOL collaboration
Ability to collect consumer insights and analyze market trends
Experience in writing analysis reports for brand strategy formulation
Preferred
Experience in managing cross-channel collaboration
Experience in planning creative content that aligns with brand characteristics
Experience in establishing partnerships with influencers and partners
Knowledge of European and American market dynamics and cultural trends
Company
CGL Consulting Co., Ltd
Dezhu Group’s core business is international, high-end talent search (CGL).
Founded in 2018
501-1000 employees
H1B Sponsorship
CGL Consulting Co., Ltd has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (2)
2023 (3)
2021 (1)
Funding
Current Stage
Late StageLeadership Team
Charles Wei
Founding Partner
Susan Kappele
Consultant/Partner, US Divisioin
Company data provided by crunchbase