UR Medicine Home Care · 2 days ago
Manager - Marketing & Strategy
Webster, NY
Full-time
Onsite
Mid, Senior Level
$80K/yr - $95K/yr
3+ years expUR Medicine Home Care is seeking a Manager of Communications and Consumer Relations to enhance their agency's communications, marketing, and consumer engagement strategies. This role is essential for strengthening the agency's brand and fostering relationships with patients and communities across the region.
Elder CareHealth CareHome Health CareNon ProfitNursing and Residential Care
Responsibilities
Develop and implement internal and external communication strategies aligned with agency goals, branding standards, and system-wide messaging
Support senior leadership in crafting clear, consistent communication regarding agency initiatives, operational changes, and priority issues
Create, edit, and manage content across multiple platforms, including email communications, intranet, website, social media, printed materials, and presentations
Maintain and continuously update agency communication channels to ensure accuracy, consistency, and timeliness of information
Strengthen relationships with community partners and referral sources through coordinated messaging and targeted outreach efforts
Collaborate with operational leaders to analyze consumer feedback and ensure themes are communicated effectively and addressed appropriately. Analyze and report on social media usage and trending
Monitor communications trends and best practices within healthcare and home care and recommend enhancements to position the agency as a trusted provider, valued community partner, and employer of choice
Acts as key contact for Public Relations/Press
Oversees day-to-day workflow of team members involved in content development, digital communications, consumer-relations activities, and community-engagement initiatives
Conducts performance feedback, coaching, and professional development support to ensure team members are meeting expectations and growing in their roles
Other duties as assigned
Qualification
Required
Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field
Minimum of 3–5 years of professional experience in communications, marketing, public relations, or consumer engagement within a healthcare, nonprofit, or service-driven environment
Demonstrated experience developing and executing multi-channel marketing/communication strategies, including digital, print, and internal communication platforms
Proven success in content creation, message development, and brand-aligned communications
Experience collaborating with cross-functional teams and senior leaders to support organizational initiatives
Familiarity with analyzing consumer feedback, engagement metrics, and communication performance indicators
Strong writing, editing, storytelling, and presentation skills
Experience with key technical and data tools – to include: Google Analytics, Google Ads, Meta Ads Manager (Facebook/Instagram), LinkedIn Campaign Manager, TikTok Ads, Canva, Photoshop, Illustrator, etc
Experience with Microsoft Office 365 applications
Preferred
Healthcare or home-care sector experience is preferred but not required
Company
UR Medicine Home Care
UR Medicine Home Care is a nonprofit organization that provides compassionate charity and home healthcare services to seniors.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jane Shukitis
President and CEO
Michelle D.
President and CEO
Recent News
Rochester Business Journal
2025-05-17
Rochester Business Journal
2025-02-25
Rochester Business Journal
2025-01-07
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