AMEX Healthcare · 10 hours ago
Director, Social Media
New York, NY
Full-time
Hybrid
Director/Executive
$123K/yr - $215K/yr
10+ years expAmerican Express is a company with a long history of innovation and a commitment to its customers and colleagues. The Social Media Director will lead the social media strategy, ensuring alignment with the brand's voice and values while engaging audiences through storytelling and collaboration across business units. This role involves building a high-performing team, optimizing content production, and driving innovation in social media practices.
Freight ServiceMedicalPharmaceuticalProcurement
No H1B
Responsibilities
Work with the VP of Enterprise Content to create social strategy and serve as the primary liaison between Corporate Affairs & Communications and internal business units to amplify key initiatives and campaigns
Partner with agencies and content creators to ensure social campaigns align with business priorities, cultural moments, compliance needs and enterprise narratives
Facilitate regular touchpoints with business unit leaders to identify opportunities for integrated social media strategies and shared success metrics
Build repeatable processes for scaling high performing content across audiences and channels
Be at the forefront of industry insights and innovative approaches to social content, adapting these new ideas into scalable strategies for Amex business needs
Build and mentor a high-performing team with a bias toward curiosity and accountability. Foster a culture where smart experimentation is encouraged, and learning is institutionalized
Anticipate platform evolution and proactively pilot new strategies
Advise and inspire the broader CA&C team, as well as teams across the enterprise, identifying new areas for collaboration and innovation aligned to business priorities
Identify and craft social content that resonate with target audiences, focusing on relevance, authenticity, and engagement to highlight American Express’ unique point of view
Define and implement an editorial calendar aligned with business priorities and cultural moments
Ensure all social content adheres to brand tone and narrative structure, creating emotional connections with audiences
Oversee ideation, production, and publishing of high-quality content across social platforms
Lead creative teams on visual identity, video, and motion graphics to bring stories to life
Monitor trends, analytics, and audience insights to optimize engagement and reach
Experiment with emerging formats and platforms to keep American Express at the forefront of social storytelling
Qualification
Required
10+ years in social media strategy or digital storytelling roles
Proven ability to lead creative teams and manage complex content calendars at multiple different brands
Strong understanding of social platform algorithms and best practices
Exceptional writing and editing skills with a journalistic mindset
Preferred
Demonstrated ability to quickly operate within established brand frameworks, governance structures, and complex organizational environments, within AMEX or similarly matrixed organizations
Brand-side experience or agency experience supporting enterprise brands
Expertise visual storytelling, including video and graphic design principles
Experience operating within highly regulated or reputation-sensitive environments
Experience balancing editorial excellence with performance and audience growth objectives
Benefits
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Company
AMEX Healthcare
We provide healthcare solutions.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase