Perrigo France · 5 days ago
Associate Director, Marketing - Nutrition / Infant Formula
Charlottesville, VA
Full-time
Hybrid
Lead/Staff, Director/Executive
10+ years expPerrigo is a leading player in the European Consumer Self-Care market and the largest U.S. store brand provider of over-the-counter and infant formula. They are seeking an Associate Director of Marketing to lead their U.S. Nutrition business, managing the Good Start|Dr. Brown’s and Store Brand infant formula portfolios while overseeing a skilled marketing team.
BiotechnologyManufacturingPharmaceutical
Responsibilities
Management and oversight of the U.S. Nutrition Activation P&L
Lead a highly skilled team of marketers to build out annual go-to-market plans that deliver annual P&L commitments
Collaborate with Global Category team to identify U.S.-centric market trends, consumer needs, and whitespace opportunities to drive innovation
Collaborate with R&D, Insights, and Commercial Teams to develop and launch new products
Partner with agencies and external collaborators to bring creative ideas to life
Influence senior stakeholders with compelling storytelling and data-driven recommendations
Manage, mentor, and develop the U.S. Nutrition marketing activation team
A&P budget management across both Store Brand and Good Start|Dr. Brown’s portfolios
Oversee senior level agency relationships (creative and media planning)
Translate brand positioning, architecture, and messaging frameworks across channels
Lead execution of brand strategies that strengthen equity and drive relevance
Develop integrated marketing campaigns that resonate with target audiences
Work closely with Sales and Sales Strategy functions to collaborate in account-level growth planning
Partner with key account decision-makers in Joint Business Planning and annual Line Reviews
Oversee deployment of key Nutrition commercial growth strategies at National Sales Meeting
Leverage qualitative and quantitative research to inform brand and innovation activation strategies
Champion consumer-centric thinking across the organization
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
10+ years of progressive experience in brand management, innovation, or marketing strategy
Proven track record of launching successful brands/products and driving growth
Strong analytical skills and creative intuition
Excellent communication, leadership, and project management abilities
Experience in CPG, retail, or consumer-focused industries
Familiarity with design thinking, agile innovation, and digital marketing
Passion for emerging trends, sustainability, and purpose-driven branding
10-20% travel requirement
Preferred
MBA
Benefits
Competitive compensation
Benefits tailored to supporting you and your family
Career development opportunities
Hybrid Working Approach
Flexibility with the ability to work two days a week from home
Company
Perrigo France
Perrigo France est la filiale française du groupe Perrigo Company plc qui est une entreprise mondiale d’auto-médication.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase