Perrigo France · 7 hours ago
Perrigo Aspire Commercial Internship Program - Digital Marketing Summer 2026
Grand Rapids, MI
Internship
Onsite
Intern
Start in 2026 SummerPerrigo is a leading player in the European Consumer Self-Care market, dedicated to enhancing wellbeing through trusted health and wellness solutions. They are seeking a Digital Marketing Intern who will be responsible for driving organic sales on eCommerce sites, improving keyword ranking, and managing digital content to create compelling customer experiences.
BiotechnologyManufacturingPharmaceutical
Responsibilities
Develop eCommerce organic search and content strategy to increase product awareness and drive conversion for our brands. Formulate a plan for various types of content to meet marketing goals and audience needs, aiming to boost brand engagement. Examples of content include, but are not limited to, web site copy, video, marketing emails and digital ads for paid media placements
Content management: Manage a content calendar to guide the production process, ensuring consistent, on-brand and high-quality content is published across different digital platforms. Perform content audits to identify gaps and opportunities to engage consumers
Ensure Consistency in brand messaging: Review all content to ensure it aligns with the creative brief, the organization’s brand identity and messaging across digital channels
SEO optimization: Incorporate SEO best practices and keyword research to improve content visibility and search engine rankings across brand websites
Lead the regulatory content compliance submission process through Censhare tool - ensuring content meets requirements
Research and analysis: Analyze market trends, audience preferences and competition to identify content opportunities and optimize strategy
Performance monitoring: Use analytic tools to evaluate organic content performance and adapt strategies based on data-driven insights. (Profitero)
Serve as the subject matter expert for eCommerce content best practices, benchmarking, and content creation
Organic Sales: The Content Specialist is responsible for driving organic sales. They will develop strategies and execute changes to meet organic sales targets each month
Qualification
Required
Marketplace knowledge
Proven analytical capabilities
Strong SEO and optimization experience
Passion for testing content that resonates with the consumer
Ability to drive organic sales on eCommerce sites
Improving keyword ranking
Increasing overall conversion rate
Improving the quality of product listings
Helping to launch products on time
Strong bias for action
Data driven decision making
Passion for optimizing content
Content delivery & regulatory advertising compliance process experience
Experience with digital content including web pages, videos, articles and images
Ability to partner with digital & eCommerce managers, content, and marketing leads
Develop eCommerce organic search and content strategy
Formulate a plan for various types of content to meet marketing goals and audience needs
Manage a content calendar
Perform content audits
Review all content for brand messaging consistency
Incorporate SEO best practices and keyword research
Lead the regulatory content compliance submission process
Analyze market trends, audience preferences and competition
Use analytic tools to evaluate organic content performance
Serve as the subject matter expert for eCommerce content best practices
Develop strategies and execute changes to meet organic sales targets
Showcase excellent communication, teamwork, leadership, and problem-solving skills
Demonstrate the ability to work independently and engage professionally with leadership at all levels
Proficiency in Microsoft Office Suite
Preferred
Undergraduate student majoring in Business, Marketing, or related field; junior or senior standing preferred
Benefits
Competitive compensation
Benefits tailored to supporting you and your family
Career development opportunities
Company
Perrigo France
Perrigo France est la filiale française du groupe Perrigo Company plc qui est une entreprise mondiale d’auto-médication.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase