The Heart Centered Leadership Institute · 1 day ago
Performance-Based Marketing Lead, Lead Generation Specialist
United States
Full-time
Remote
Mid LevelThe Heart-Centered Leadership Institute empowers leaders and entrepreneurs to create fulfilling careers. They are seeking a Performance-Based Marketing Lead / Lead Generation Specialist to own and scale lead generation efforts across digital channels, focusing on conversion and measurable results.
Professional Training and Coaching
Hiring Manager
Dr. Nore Salman, M.A, Psy.D
Responsibilities
Design, execute, and optimize performance-based lead generation campaigns across digital channels
Analyze campaign performance, interpret data, and translate insights into clear, actionable optimization strategies
Own testing, iteration, and funnel optimization to improve conversion rates and lead quality
Develop and manage email marketing campaigns, including lead nurturing, segmentation, and performance tracking
Build, manage, and optimize WordPress landing pages and lead capture flows
Plan, support, and execute webinars as a lead generation channel, including registration funnels, email sequences, and post-event follow-up
Collaborate with cross-functional teams while maintaining strong individual ownership and accountability
Track, report, and clearly communicate results, focusing on qualified leads, ROI, and performance metrics
Continuously refine systems and processes to improve efficiency and scalability
Qualification
Required
Proven experience in lead generation or performance-based marketing
Strong analytical skills and the ability to interpret data and make performance-driven decisions
Experience managing email marketing campaigns and understanding engagement and conversion metrics
Familiarity with WordPress, including landing pages, forms, and basic optimization
Experience supporting or running webinars as a marketing and lead generation channel
Knowledge of performance testing, optimization strategies, and success metrics
Bachelor's degree in Marketing, Business, Analytics, or a related field
Ability to work efficiently in a remote setting while managing multiple priorities
Preferred
Proficiency with digital marketing platforms and tools is a plus
Company
The Heart Centered Leadership Institute
Commitment is the first step towards achievement Dr. Nore Salman, Psy.D.
Founded in 2017
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase