Skyrocket Studios Global · 12 hours ago
Social Media Lead
United States
Full-time
Remote
Mid Level
$60,000/mo - $70,000/moSkyrocket Studios Global is seeking a Social Media Lead to spearhead their digital marketing efforts. The role involves developing and executing comprehensive social media strategies, managing SEO initiatives, and overseeing paid advertising campaigns to enhance brand visibility and engagement.
Marketing & Advertising
Responsibilities
Lead end-to-end social media strategy and execution for organic and paid campaigns across platforms (Meta, TikTok, LinkedIn, Instagram, YouTube, X, etc.)
Use audience insights and platform analytics to inform content, targeting, and ad spend strategies
Execute A/B tests and campaign optimizations to improve engagement, CTR, and conversions
Guide campaign setup, media planning, and optimization
Stay current on platform algorithms, features, and best practices to maintain competitive edge
Build and execute SEO strategies focused on technical, on-page, and off-page optimization
Perform keyword research, site audits, competitor analysis, and content optimization to increase organic visibility
Enhance website architecture, internal linking, metadata, and structured data for search engine performance
Track and report performance via Google Search Console, Analytics, SEMrush, Ahrefs, and other SEO tools
Adapt strategy in response to algorithm changes and emerging SEO trends
Manage paid search campaigns on Google Ads, Bing, DV360, and retargeting platforms
Optimize bids, keywords, and audiences to maximize CTR, Quality Score, and ROI
Develop ad copy and landing page strategies that drive conversion and reduce CPA
Leverage automation, audience segmentation, and real-time testing for continuous improvement
Monitor industry trends, ad formats, and platform innovations to refine strategy
Lead creation and optimization of video and display ads across Google Ads, YouTube, DV360, and social platforms
Collaborate with creatives to produce high-impact video content from concept to delivery
Apply data-driven strategies for placement, targeting, and bidding to drive video engagement and conversions
Use interactive and rich media formats to boost user interaction and campaign results
Launch targeted email, SMS, and CRM campaigns using platforms like Mailchimp, HubSpot, MoEngage, and Insider
Build segmentation strategies and automation flows to improve engagement and customer retention
Run A/B tests on subject lines, messaging, and CTAs to optimize performance
Monitor direct marketing KPIs (open rates, CTR, conversion, CLV) to inform future strategy
Plan and manage influencer campaigns, collaborating with creators and KOLs aligned with brand goals
Onboard and negotiate with influencers to ensure high-impact partnerships
Track campaign engagement and ROI using performance analytics and KPIs
Stay ahead of influencer marketing trends, regulations, and emerging platforms
Mentor team members in digital marketing strategy, performance optimization, and campaign execution
Identify process improvements, streamline workflows, and enhance team collaboration
Address team needs through regular check-ins, training, and feedback loops
Lead strategic development and contribute digital marketing expertise in client pitches and presentations
Drive ideation sessions to align creative, data, and strategic direction
Present complex strategies and insights in a clear, compelling manner to stakeholders
Stay updated on trends in digital marketing, ad tech, creative strategy, and consulting
Conduct market and competitor research to identify new opportunities
Share insights with internal teams to drive innovation and strategic adaptability
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
Extensive experience in digital marketing across various channels, including social media, search engines, SEO, and paid media
Proven leadership and team management skills
Strong analytical skills with the ability to interpret data and draw actionable insights
Excellent communication skills, both verbal and written
Proficiency in digital marketing tools and platforms, including Google Ads, social media management tools, and SEO software
Strong organizational skills and attention to detail
Ability to work collaboratively in a fast-paced environment
Ability to work independently in a remote work setting
Enthusiasm for delivering exceptional results and contributing to client success
Company
Skyrocket Studios Global
Skyrocket Studios is a technology and data-driven regional marketing agency committed to delivering exceptional results in our continuing/relentless pursuit of excellence.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jing Suk
CEO of North America, Global Chief Data and Analytics Officer
Carlo Almendral
Chief AI Officer
Company data provided by crunchbase