WON.ai · 1 day ago
VP Lifecycle Marketing Services
San Diego, CA
Full-time
Hybrid
Director/ExecutiveWON.ai is building a new kind of growth firm that blends strategy, execution, and intelligence systems. They are seeking a VP of Lifecycle Marketing to build and lead their lifecycle offering, focusing on architecting customer journeys, loyalty programs, and integrating AI to enhance customer retention and lifetime value.
Information Technology & Services
Responsibilities
Architect 360 Customer Journeys (Not Siloed Lifecycle)
Own Loyalty, Memberships, and Subscriptions as Core Lifecycle Levers
Lifecycle Economics: Profit Contribution, Not Vanity Metrics
Build the WON.ai Lifecycle Offering as a Premium, Scalable Product
Vendor Implementation + Management (We Make the Stack Work)
Build a Senior-Only Delivery Engine Augmented by AI
Executive Client Leadership
Qualification
Required
deep lifecycle experience, but also the maturity to treat lifecycle as a business unit
strong taste and standards (you can spot mediocre work immediately)
structured thinking and systems mindset
fluency in P&L mechanics and profit contribution
deep comfort with causality and measurement, even when attribution is messy
ability to lead without hiding behind big teams
comfort integrating AI into execution workflows
Preferred
strong loyalty / membership / subscription experience
have personally built the engine, not just managed the channel
have overseen vendor implementations and know what 'good' looks like technically
can translate strategy into something that ships every week and improves every month
Company
WON.ai
Won.ai are an AI first consultancy architecting commerce for retailers across storefront, demand, and data in the relentless pursuit of customer love and profit.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase