Aimbridge Hospitality · 3 months ago
Aimbridge Corporate - Director of Sales - Group, MICE & Weddings
5301 Headquarters Drive, Plano, TX, 75024
Full-time
Onsite
Lead/Staff, Director/Executive
$135K/yr - $150K/yr
5+ years expAimbridge Hospitality is the world's leading global hospitality management company, dedicated to creating exceptional guest experiences. The Director of Sales, Group, MICE and Weddings is responsible for driving business for a portfolio of resorts, developing and implementing sales plans, and building long-term client relationships.
Asset ManagementHospitalityHotel
Responsibilities
Develop and implement annual sales plans and forecasts for Groups, MICE, and Weddings to meet revenue and profitability targets
Analyze market trends, competitive activity, and demand patterns to refine strategies and uncover new business opportunities
Design and adjust sales and marketing initiatives to support need periods and respond to market changes
Lead, motivate, mentor sales team to achieve financial and non-financial goals
Set clear KPIs and performance standards to ensure high-quality service and consistent delivery across all client interactions
Foster a high-performance culture focused on responsiveness, client satisfaction, and conversion
Act as the primary contact for key clients and planners in core feeder markets
Build and maintain strong long-term relationships with corporate clients, incentive houses, MICE agencies, wedding planners, and social group organizers
Conduct site inspections, FAM trips, and client events to showcase the resort portfolio and drive conversion
Identify and pursue new business opportunities in MICE and wedding markets for the EP and all-inclusive resorts
Cultivate partnerships with destination bureaus, venues, DMCs, and key suppliers to drive joint initiatives and incremental business
Contribute to budgeting/forecasting processes for group, MICE, and weddings
Maintain accurate pipeline management tools, reports, and performance tracking to support forecasting and decision-making
Oversee the full event sales cycle, from lead generation to proposal, negotiation, contracting, and handoff, ensuring seamless coordination with operations
Qualification
Required
Minimum 5 years in a sales or management role within MICE, hospitality, or event management; 7+ years total experience in hospitality sales preferred
Proven customer and sales focus, with a strong track record of building client relationships and closing deals in group, MICE, and/or wedding segments
Demonstrated ability to analyze market trends, develop marketing/sales plans, and generate innovative ideas to grow business
Experience managing multiple projects and events simultaneously, including complex group logistics and stakeholder coordination
Solid understanding of the international MICE and wedding markets, particularly within the resort/all-inclusive segments
Bachelor's degree in hospitality, Business, Tourism, or related field required; advanced degree is a plus
Excellent communication and negotiation skills, both verbal and written
Strong organizational and time-management abilities to handle multiple clients, events, and deadlines
Strategic and analytical mindset, comfortable working with KPIs, pipeline reports, and financial data
High client-service orientation, with creativity in crafting solutions and proposals
Proficiency with CRM systems, sales platforms, PMS/CRS, and MS Office
Fluent English and Spanish preferred; additional language is an advantage
Benefits
Now offering Daily Pay! Ask your Recruiter for more details
Medical, Dental, and Vision Coverage
Short-Term and Long-Term Disability Income
Term Life and AD&D Insurance
Paid Time Off
Employee Assistance Program
401k Retirement Plan
Company
Aimbridge Hospitality
Aimbridge Hospitality is a independent investment and third-party hotel management firm.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2019-01-07Acquired
2015-07-13Private Equity
2013-01-01Private Equity
Leadership Team
Mike Deitemeyer
President and CEO
Patrick Volz
Chief Operating Officer, Global Operations
Recent News
2025-11-24
Company data provided by crunchbase