Horizon Next · 5 hours ago
Media Supervisor, Paid Social
New York, NY
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $105K/yr
3+ years expHorizon Next is one of the industry's most innovative and data-driven marketing organizations, providing strategic leadership to accelerate growth for clients through brand strategy and media planning. The Media Supervisor, Paid Social will oversee campaign management, develop social media strategies, and manage junior team members while ensuring effective relationship management and data analysis.
AdvertisingAnalyticsBusiness DevelopmentMarketing
Responsibilities
Supervise RFP creation and review of social partners, proposal analyses, and partner negotiations
Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, and pacing/reporting; implement QA processes
Guide planner in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
Ensure all trafficking and site tagging is accurate by junior team members
Lead strategic social plan development in tandem with the Digital & Business Solutions teams
Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives
Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions
Drive team brainstorms to kick off plan and consideration set development
Develop POVs around relevant trends, tools, and emerging opportunities within paid social media
Own creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions
Maintain oversight of junior team member’s data analysis and corresponding client feedback to provide recommendations and optimizations
Actively drive optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients
Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
Lead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts
Oversee aggregation of data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
Own relationships with key partners during planning process, including Partners, Creative Agencies and Business Solutions team
Take initiative in building relationships with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations
Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
Effectively build trust and establish positive relationships with clients
Collaborate with Associate Director and Director to identify problems and recommend solutions
Manage and develop junior team member(s), creating growth plans and providing clear career goals
Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
Provide education and training on best practices, media principals, and industry at large
Participate in interview process for junior team members roles
Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success
Qualification
Required
A strong writer and presenter
A left and right brain thinker – a data powered strategist
An independent worker with strong time management and organization skills
A problem solver with foresight and the ability to develop creative solutions
Detail oriented with commitment to follow through
Nimble and flexible to succeed in a fast-paced environment
A strong team player, willing to roll up your sleeves
Interested in the social landscape and a desire to innovate and keep up with trends
A supporter of and advocate for diversity, equity and inclusion
Preferred
3+ years previous paid social media experience
Thorough knowledge of advanced analytics and performance media
Understanding of marketing principles, analytics and concepts
Strong Microsoft Excel and Microsoft PowerPoint skills
Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
Exposure to advanced targeting/retargeting tactics in social
Comfort owning and managing budget/investment levels in social media
Benefits
Health insurance coverage
Life and disability insurance
Retirement savings plans
Company paid holidays
Unlimited paid time off (PTO)
Mental health and wellness resources
Pet insurance
Childcare resources
Identity theft insurance
Fertility assistance programs
Fitness reimbursement
Company
Horizon Next
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Cherie Calingasan
EXECUTIVE VICE PRESIDENT – BUSINESS SOLUTIONS
Gene Turner
President, Horizon Next
Recent News
MediaPost.com
2024-03-08
2024-03-07
2023-03-11
Company data provided by crunchbase