Wpromote · 8 hours ago
Director, Social Media
United States
Full-time
Remote
Director/Executive
$110K/yr - $130K/yr
7+ years expWpromote is a leading digital marketing agency seeking a Director of Social to enhance their social media presence. This role involves developing organic social strategies, overseeing content creation, and empowering employee advocacy while collaborating with senior leaders to elevate their social engagement.
AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO
No H1B
Hiring Manager
Joanna Jones
Responsibilities
Owning Agency Organic Social Strategy & Content, including:
Defining and owning the organic social strategy for the agency across all social channels, including creating and maintaining a content calendar and setting priorities, standards, and direction aligned to brand, marketing, and business goals
Overseeing the development of consistent, diversified social posts that include static images, carousels, and short-form video to support business goals and talent acquisition
Translating agency POVs, thought leadership, cultural moments, and wins into compelling, platform-native social stories
Staying current on social platform trends, formats, and algorithm shifts, including experimenting with new formats and channels
Defining and evolving success metrics for Wpromote’s social presence across awareness, engagement, and brand and business impact
Setting priorities and making tradeoff decisions across social initiatives to ensure focus, quality, and sustainable execution within a lean team
Leading Content Creation & Social Video:
Acting as a creative lead and hands-on contributor, particularly for social video content (e.g., LinkedIn video, Instagram Reels)
Partnering with internal teams and leaders to capture authentic, high-performing content, including filming, direction, and editing when needed
Establishing clear creative standards and best practices for social content across the agency
Traveling periodically to capture real-time social content at industry conferences, agency-hosted events, leadership summits, and more
Managing freelance and creator relationships as necessary
Setting the strategy for live event coverage and taking initiative on-site with video, interviews, and production on video
Building & Scaling Employee Advocacy
Owning and scaling Wpromote’s employee advocacy strategy, empowering employees to show up confidently and consistently on social
Creating scalable systems, training, and ready-to-share content that make participation easy and authentic
Partnering with People Operations, Talent Acquisition, and Marketing teams to align advocacy efforts with recruiting, culture, and brand initiatives
Reporting on advocacy initiatives to evaluate the impact on Wpromote’s brand and business and drive decision-making
Elevating Executive Social Presence:
Partnering with key agency leaders to level up their social presence and thought leadership
Providing strategic guidance, content ideation, editing, and posting support tailored to each leader’s voice and goals
Helping executives navigate LinkedIn best practices, content formats, and engagement strategies
Qualification
Required
7–10 years of experience in organic social media, with at least 3+ years in a senior- or director-level role
Proven experience leading organic social strategy for a brand or agency (internal brand experience strongly preferred)
Strong hands-on content creation experience, including social video (concepting, directing, and/or editing)
Deep expertise in LinkedIn and Instagram, with experience across TikTok, Snap, and other video-based social platforms, including platform-native formats and best practices
Experience building or managing employee advocacy and/or executive social programs
Strong strategic thinking skills paired with a willingness to roll up your sleeves and create
Exceptional written and verbal communication skills, with the ability to adapt tone across audiences and platforms
Comfort partnering with senior leaders and providing clear, confident social guidance
A strong point of view on what great organic social looks like and how to evolve it over time
A great sense of humor and an appetite for provocative content
Willingness and ability to travel periodically for agency events, industry conferences, leadership summits, and on-site content production
Benefits
Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits and more!
Company
Wpromote
Wpromote is an online marketing firm specializing in digital marketing and customer acquisition.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
ZMCShamrock Capital Advisors
2022-10-26Private Equity
2022-10-26Acquired
2018-03-13Private Equity
Leadership Team
Michael Block
Chief Operating Officer
Dennis Ngin
Vice President, Digital Experience
Recent News
2026-01-21
Marketing Dive
2026-01-16
2026-01-06
Company data provided by crunchbase