MVP Health Care · 1 day ago
Director, Field Marketing & Engagement
Schenectady, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$133K/yr - $177K/yr
10+ years expMVP Health Care is on a mission to create a healthier future for everyone, emphasizing innovation and equity in health care. The Director of Field Marketing & Engagement will oversee sponsorship programs, develop marketing strategies, and build community partnerships to enhance brand awareness and engagement.
Health CareHealth InsuranceInsuranceMedicalNon Profit
Responsibilities
Oversee all sponsorship programs, ensuring alignment with brand, organizational priorities, and community needs
Develop and execute field marketing strategies to increase brand awareness and engagement
Design and implement event activations that engage diverse audiences and effectively promote the MVP brand across all community touchpoints
Build and maintain strong relationships with community partners and stakeholders
Lead and oversee teams of dedicated professionals in field marketing sponsorship and engagement, providing guidance and support
Monitor and analyze the effectiveness of marketing impact, making data-driven decisions to optimize community presence
Collaborate with internal teams to ensure cohesive and effective communication of company initiatives
Represent the company at community events and activities across our footprint
Manage and oversee the field marketing and engagement budget, ensuring responsible allocation of resources and alignment with organizational priorities
Develop regular internal communications that promote field marketing activities and community presence
Contribute to our humble pursuit of excellence by performing various responsibilities that may arise, reflecting our collective goal of enhancing health care delivery and being the difference for the customer
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field; Master's preferred
Minimum of 10 years of experience in marketing, philanthropy, or community engagement roles
Proven leadership with 5 years experience with the ability to inspire and motivate a team
Strong understanding of field marketing strategies and community partnership development
Excellent communication and interpersonal skills
Curiosity to foster innovation and pave the way for growth
Humility to play as a team
Commitment to being the difference for our customers in every interaction
Benefits
Growth opportunities to uplevel your career
A people-centric culture embracing and celebrating diverse perspectives, backgrounds, and experiences within our team
Competitive compensation and comprehensive benefits focused on well-being
An opportunity to shape the future of health care by joining a team recognized as a Best Place to Work For in the NY Capital District, one of the Best Companies to Work For in New York, and an Inclusive Workplace.
Company
MVP Health Care
MVP Health Care is a health care insurance provider for individuals, families, and companies.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Amy Buckley Harlow
Chief Talent Officer
Daniel Cody
Director of Software Engineering - Customer 360 CRM
Recent News
2025-11-21
vermontbiz.com
2025-11-19
2025-11-19
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