SmartVault · 22 hours ago
Product Marketing Manager
Houston, TX
Full-time
Hybrid
Mid, Senior Level
3+ years expSmartVault is a cloud-based document management and file-sharing solution for small-to-medium-sized businesses. They are seeking a Product Marketing Manager to help scale and execute the product marketing strategy, focusing on messaging, positioning, and go-to-market initiatives.
Cloud Data ServicesCloud ManagementCloud SecurityComplianceDocument ManagementFile SharingOnline PortalsSaaSSoftware
Responsibilities
Execute, refine, and scale SmartVault’s core product messaging and positioning in partnership with the Director of Product Marketing
Translate customer pain points, product capabilities, and competitive context into clear, differentiated value propositions
Ensure messaging is consistently applied across website, campaigns, sales materials, partner assets, and in-product experiences
Own the execution of go-to-market plans for new product features, enhancements, integrations, and pricing or packaging updates
Build launch plans that include target audience definition, messaging, enablement, and internal readiness
Coordinate with Product, Customer Success, and Customer Marketing to ensure launches are delivered on time and drive adoption and impact
Develop and maintain sales enablement assets such as pitch decks, one-pagers, FAQs, battlecards, demo narratives, and objection handling
Partner with Sales and Customer Success to ensure teams understand how to position SmartVault effectively across use cases and customer segments
Keep enablement materials current as the product evolves and ensure they are easy to find and actively used
Create partner-ready messaging that explains how and why SmartVault fits within the accounting technology ecosystem
Support integration launches with partner-specific positioning, training materials, sales decks, and co-branded assets
Collaborate with Partner Marketing and Business Development to enable partners to confidently position SmartVault to shared customers
Maintain a clear, organized source of truth for partner enablement materials
Conduct ongoing research into customer needs, buying behavior, and product usage to inform messaging and GTM execution
Track the competitive landscape and contribute to competitive positioning, battlecards, and differentiation strategies
Share insights with Product Marketing leadership and Product teams to inform roadmap discussions and prioritization
Support measurement of launch and GTM performance, including adoption, usage, pipeline influence, and revenue impact
Analyze results and provide recommendations to improve future launches and messaging effectiveness
Continuously iterate on assets and narratives based on data, feedback, and performance
Work closely with Product, Growth, Partner Marketing, Sales, and Customer Success to ensure alignment and clarity
Help scale consistent product narratives across all customer and partner touchpoints
Act as a reliable execution partner who increases velocity and throughput for the Product Marketing function
Qualification
Required
3–7 years of B2B SaaS marketing experience, with at least 2–4 years in Product Marketing or a closely related role
Hands-on experience executing messaging, positioning, product launches, and enablement programs
Proven ability to create sales and partner enablement assets such as decks, one-pagers, FAQs, and training materials
Strong cross-functional collaboration skills, especially with Product, Sales, and Customer Success
Analytical mindset with comfort using data to evaluate adoption, performance, and impact
Excellent written and verbal communication skills
Comfortable prioritizing and adapting in a growing SaaS environment
Preferred
Experience marketing to accounting, bookkeeping, or professional services firms
Familiarity with accounting or practice-management technology ecosystems
Experience supporting integrations, co-selling motions, or partner-led GTM
Exposure to PLG or hybrid PLG + sales-led growth models
Company
SmartVault
SmartVault delivers a secure platform for accountants and businesses to store, manage and securely share files.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$8.2M2016-01-21Acquired
2015-10-20Series B· $1.3M
2014-12-04Series B· $4.5M
Leadership Team
Dania Buchanan
President
Recent News
EIN Presswire
2025-08-05
Company data provided by crunchbase