GN Group · 2 months ago
Head of Digital, Social & AI Marketing – North America
MA, Lowell
Full-time
Onsite
Director/Executive
$120K/yr - $180K/yr
8+ years expGN Group is seeking a senior marketing leader passionate about digital, social, and AI to drive their North America marketing strategy. This role involves owning the digital and social media agenda, leading AI marketing initiatives, and collaborating across teams to implement effective campaigns.
AudioConsumer ElectronicsElectrical DistributionElectronicsHealth CareManufacturingTelecommunicationsWireless
Responsibilities
Own and evolve the regional digital and social media strategy, aligned with global brand direction and regional commercial priorities
Lead planning and execution of always‑on and campaign-based digital programs across paid, owned, and earned channels (website, paid media, social, email, marketing automation, etc.)
Set clear performance targets (e.g., reach, engagement, leads, pipeline influence, conversion) and continuously optimize based on data and insights
Serve as the single accountable owner for digital, social, and AI activation in the region, ensuring a consistent, compelling brand presence across all digital touchpoints
Lead AI-related marketing initiatives for the region, from idea and proof of concept through to scaled deployment
Identify, test, and implement AI tools and workflows that improve content creation, personalization, media optimization, insights/analytics, and marketing operations efficiency
Personally build, test, and iterate AI use cases, role‑modeling a hands‑on, experimental mindset
Act as a cross-functional “force multiplier” and strategic partner to channel and end‑customer marketing teams, translating business priorities into digital and social programs that drive growth
Collaborate closely with Sales, Channel, Product Marketing, and Customer Success to design integrated campaigns that drive awareness, demand, and adoption
Proactively identify synergies and remove execution bottlenecks so teams can move faster on high‑impact initiatives
Potentially assume leadership of video marketing as a holistic, integrated capability across the customer journey (e.g., brand, product, customer stories, partner enablement, and social‑first content)
Provide strategic direction, creative guidance, and performance management for video initiatives, ensuring they are tightly integrated into digital, social, and campaign plans
Establish and own KPIs, dashboards, and reporting to communicate impact and insights to senior leadership and key stakeholders
Develop and document best practices and playbooks for digital, social, AI, and video marketing and share them across the region
Lead and/or coordinate a small team and/or a virtual network of specialists and agency partners, with clear roles, priorities, and outcomes
Ensure compliance with brand, regulatory, and data privacy standards, in close collaboration with global, legal, and IT/AI governance
Qualification
Required
8–12+ years of B2B marketing experience, ideally in technology, SaaS, or enterprise solutions; experience with channel‑driven go‑to‑market models is a strong plus
Proven track record owning and scaling digital and social media programs with measurable commercial impact
Demonstrated, hands-on experience using AI in marketing (e.g., generative AI for content, AI‑based optimization or personalization, predictive tools) and comfort experimenting with new tools and workflows
Strong strategic and analytical skills, combined with a 'roll‑up‑your‑sleeves' approach to execution
Proven success working cross‑functionally with Sales, Channel, and Product Marketing, influencing without direct authority
Experience leading or partnering closely on video content strategy and production is highly desirable
Data-driven mindset and proficiency with marketing analytics, testing/optimization, and performance reporting
Excellent communication and storytelling skills, with the ability to simplify complexity and create alignment across diverse stakeholders
Benefits
Annual bonuses
Health insurance
A 401(k) plan
Paid vacation and holidays
Company
GN Group
GN Group is a Danish manufacturer of hearing instruments and audiological diagnostics equipment and headsets.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2002-06-28IPO
Leadership Team
Peter Karlstromer
President and CEO GN Group
Janne Jakobsen
Senior Vice President, Product Management
Recent News
GN Store Nord A/S
2025-11-06
GN Hearing Care Corporation (Jabra)
2025-11-05
Company data provided by crunchbase