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Seneca Resources · 3 days ago

Pega Customer Decision Hub (CDH) Marketing Analyst

Fairfax County, VA

Contract

Hybrid

Entry, Mid Level

$40/hr - $45/hr

Seneca Resources is a staffing and consulting firm that partners with various organizations to provide career opportunities. They are seeking a detail-oriented Pega Customer Decision Hub (CDH) Marketing Analyst to design and optimize personalized marketing campaigns, focusing on Next Best Action strategies across multiple channels.

Information ServicesInformation TechnologyRecruitingStaffing Agency

Hiring Manager

Mohamed Afaan

Responsibilities

Support the development and execution of Next Best Action (NBA) strategies using Pega Customer Decision Hub (CDH)

Translate business and marketing requirements into CDH interaction strategies, targeting rules, and personalization logic

Build, launch, and optimize personalized marketing campaigns across inbound and outbound channels

Manage day-to-day campaign operations, including requirements intake, approvals, QA/testing, deployment, and post-launch monitoring

Run simulations and perform performance analysis to assess campaign effectiveness and business impact

Create and maintain user stories, documentation, and supporting artifacts for NBA implementations

Troubleshoot routine Pega CDH issues and collaborate with technical teams to resolve data or integration challenges

Partner with cross-functional teams—including marketing, compliance, analytics, and agile delivery teams—to ensure timely and high-quality execution

Manage multiple initiatives simultaneously while meeting deadlines and quality standards

Qualification

Pega Customer Decision HubSalesforce Marketing CloudSQLTableauAnalytical mindsetAgile environment experienceProblem-solving skillsCommunication skillsDocumentation skills

Required

Hands-on experience or working knowledge of Pega Customer Decision Hub (CDH), Salesforce Marketing Cloud, or similar decisioning/ESP platforms

Understanding of marketing campaign lifecycle management, targeting strategies, and personalization concepts

Experience working collaboratively with technical and non-technical stakeholders in agile environments

Analytical mindset with exposure to data and reporting tools such as SQL, Databricks, Tableau, or Power BI

Strong problem-solving, communication, and documentation skills

Ability to learn new tools, platforms, and decisioning concepts quickly

Bachelor's degree in Marketing, Business, Analytics, or a related field—or equivalent practical experience

Benefits

Comprehensive health, dental, and vision coverage

401(k) retirement plans

Company

Seneca Resources

Seneca Resources is a staffling adn recruiting agency that delivers staffing solutions to organizations in need of top technical talent.

Founded in 2010

Reston, Virginia, USA

201-500 employees

http://senecahq.com/

Funding

Current Stage

Growth Stage

Total Funding

unknown

2022-09-28Acquired

Leadership Team

Melissa Manley, MBA

Chief Financial Officer

Recent News

PR Newswire

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2025-03-10

Business Journals

Reston IT staffing firm Seneca Resources gains New York office with acquisition

2023-06-16

Business Wire

Caymus Equity-Backed Seneca Resources Joins Forces with QED National, Strengthening IT Consulting and Cybersecurity Expertise While Expanding National Presence

2023-06-13

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