tonies® USA · 5 hours ago
Global Creative Director
United States
Full-time
Remote
Director/Executive
12+ years exptonies® USA is seeking a Global Creative Director to define the creative vision and elevate the brand across various touchpoints. This role involves storytelling, leading integrated campaigns, and managing a diverse creative team to create impactful brand experiences.
AudioAudiobooksEdTechEducationMusicSoftware
Responsibilities
Establish and champion a powerful creative vision that positions tonies as a global cultural brand
Translate brand and business strategy into breakthrough creative platforms that inspire parents and delight children
Continuously push the boundaries of storytelling across digital, social, OOH, broadcast, packaging of our products, and retail
Partner with an external advertising agency to lead the development of insight-driven, 360° campaigns across retail, DTC, and licensing that drive business results
Ensure every execution, from a TikTok short to a global OOH campaign, is creatively breakthrough and commercially effective
Collaborate with product marketing, content, and licensing teams to amplify our IP and drive engagement across the ecosystem
Build, lead, and inspire a diverse creative team spanning production, design, copywriting, video, and art direction
Mentor emerging talent and foster a culture of curiosity, collaboration, and bold creative exploration
Act as a creative partner to marketing, product, and content leadership, influencing decisions with a strong creative perspective
Have executive presence to sell through breakthrough creative ideas
Manage a global network of agencies, contractors, and production partners to deliver consistent, world-class creative across regions
Balance vision with execution, from setting big ideas to providing hands-on direction
Build processes, tools, and workflows that enable creativity at speed and scale without compromising craft
Qualification
Required
Location: Candidates must be based ideally in Düsseldorf (Germany), in London (UK) or the US (East Coast)
12+ years of creative leadership, preferably in agency and in-house roles
Proven portfolio of integrated campaigns: digital, social, OOH, broadcast, packaging, retail
Strong storytelling, branding, and design skills connecting emotion with business results
Hands-on creative instincts: concept, copy, art direction, and design craft
Expertise in packaging design for consumer brands sold at retail, with US and EU experience
Experience leading multidisciplinary teams and managing global agency networks
Track record of delivering culturally relevant work that drives measurable impact
Passion for creating joyful, meaningful brand experiences for families
Excellent collaboration and communication skills to align global stakeholders
Company
tonies® USA
#Toniebox is a #ScreenFree, imagination-based audio speaker that plays music and stories when you place a Tonie on top.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2019-09-03Acquired
2017-08-03Undisclosed
Leadership Team
Rashelle Paggeot
Community and Brand Partnerships Manager
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