Bailey Brand Consulting · 3 days ago
Digital Marketing Manager - Freelancer
United States
Full-time
Remote
Senior Level
7+ years expBailey Brand Consulting is seeking a Freelance Digital Marketing Manager to work within a cross-functional team to optimize digital marketing campaigns for e-commerce and B2B objectives. The role involves managing campaign performance across various platforms, identifying optimization opportunities, and delivering insight-driven reporting to achieve measurable business results.
AdvertisingBrand MarketingConsultingMarketing
Responsibilities
Plan, execute, and manage digital marketing campaigns across paid search and social media platforms, including Google Ads, Meta, LinkedIn, and Google Tag Manager, aligned to each platform’s role within the user journey
Define and manage platform-specific goals and KPIs based on business objectives
Translate business objectives into cohesive full-funnel strategies across upper-, mid-, and lower-funnel tactics
Proactively recommend optimizations to targeting, creative, messaging, budgets, and channel mix based on performance insights
Collaborate with account, strategy, and creative teams to ensure campaigns align with broader marketing initiatives
Manage paid media budgets to ensure efficient pacing and strong ROI
Monitor and analyze campaign performance using Google Analytics, Google Ads, Meta, LinkedIn, Brandwatch, and others as needed
Build and maintain performance dashboards and reports in Looker Studio that connect channel-level metrics to business outcomes
Evaluate performance using platform-appropriate KPIs rather than one-size-fits-all metrics
Identify opportunities to improve traffic quality, conversion rates, lead quality, and return on ad spend through ongoing optimization
Ensure proper tracking, attribution, and measurement are in place to support full-funnel analysis
Serve as a day-to-day digital marketing partner, providing strategic input, performance updates, and recommendations
Clearly communicate how each platform contributes to overall performance and business goals
Conduct research into client industries, competitors, and audience behaviors to inform strategy
Stay current on digital marketing trends, platform updates, and best practices to proactively bring new ideas forward
Qualification
Required
7+ years of experience managing digital marketing campaigns, with demonstrated senior-level ownership of strategy, optimization, and reporting
Proven experience supporting both e-commerce and B2B marketing programs
Strong understanding of full-funnel digital marketing and user journey mapping
Deep expertise in paid search and paid social strategy, execution, and optimization
Demonstrated ability to define, manage, and evaluate platform-specific KPIs aligned to business objectives
Direct experience with managing paid campaigns within Google Ads, Meta, LinkedIn, Google Analytics, Google Tag Manager, and Looker Studio
Strong analytical and reporting skills with the ability to translate data into actionable insights
Strong written and verbal communication skills
Preferred
Agency experience preferred
Experience with Reddit and Brandwatch are a plus
Company
Bailey Brand Consulting
Bailey Brand Consulting is a strategic marketing and branding firm.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase