Forcepoint · 2 hours ago
Sr. Digital Campaign Performance & Optimization Manager
Mountain Home, TX
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expForcepoint simplifies security for global businesses and governments, and they are seeking a Sr. Digital Campaign Performance & Optimization Manager to enhance their demand generation campaigns. The role involves optimizing campaign performance, translating data into actionable insights, and ensuring data integrity to drive revenue growth.
Cyber SecuritySaaSSecuritySoftware
Responsibilities
Drive Measurable Campaign Performance Improvements Across All Channels
Own continuous optimization across all demand channels - when campaigns underperform, identify why and drive the fix
Lead weekly performance reviews that result in concrete changes: budget shifts, audience refinements, creative updates, channel mix adjustments
Set performance benchmarks by campaign type, channel, and audience - hold teams accountable to improving against them
Target: Demonstrate measurable quarter-over-quarter improvement in campaign efficiency (CPL, conversion rates, pipeline ROI)
Turn Data Into Revenue-Generating Actions
Surface non-obvious optimization opportunities others miss
Translate performance patterns into specific, executable recommendations for Campaign and Channel Managers
Build testing roadmaps that systematically improve effectiveness (audience, messaging, channel tactics, sequencing)
Answer: What should we stop? What should we scale? What should we test differently?
Own Campaign-Level Performance Visibility
Design reporting that shows teams exactly where to focus optimization efforts
Create dashboards that answer: "Which campaigns are generating quality pipeline?" and "Where are we wasting spend?"
Ensure teams can connect execution decisions to downstream revenue outcomes
Make performance data accessible and actionable - not just accurate
Ensure Data Integrity That Enables Optimization
You can't optimize what you can't measure accurately. This role owns the operational foundation that makes performance insights trustworthy and actionable
Campaign Setup & Governance: Establish and enforce campaign taxonomy standards (naming conventions, UTMs, campaign codes, hierarchies) that enable consistent performance comparison
Tracking Validation: Act as quality control checkpoint - ensure campaigns are set up correctly before launch across all channels (paid search, paid social, email, webinars, events, ABM)
Data Flow & Integration: Work with Channel Managers to ensure campaign data flows accurately from execution platforms → marketing automation → CRM → analytics tools without data loss
Troubleshooting & Resolution: Diagnose and fix tracking breaks or attribution inconsistencies - serve as the go-to for campaign-level data problems within Demand Gen
Standards Alignment: Align on enterprise-level taxonomy and attribution frameworks while maintaining focus on Demand Gen optimization needs
Enable Smart, Fast Execution
Document campaign operations and reporting best practices for the Demand Gen team
Train Campaign and Channel Managers on tracking standards, reporting interpretation, and optimization workflows
Continuously refine processes to improve speed and consistency without sacrificing data quality
Qualification
Required
8+ years driving performance improvement in B2B demand generation or growth marketing
Track record of identifying optimization opportunities that improved campaign ROI
Strong hands-on experience with:
Marketing automation platforms (HubSpot)
CRM systems (Salesforce)
Digital advertising and analytics platforms
Campaign tracking methodologies and multi-touch attribution
Comfortable analyzing funnel performance, attribution, and multi-touch campaign impact
Advanced Excel/Google Sheets skills; BI tools a plus
Action-oriented - you see insights as starting points, not endpoints
Preferred
Get energized by finding the 'why' behind performance gaps and driving the fix
Can influence Channel and Campaign Managers to change execution based on data
Balance speed with rigor - know when to test fast vs. when to dig deeper
Communicate insights clearly to non-analysts and drive consensus on priorities
Default to 'what should we do differently?' not just 'what happened?'
Are detail-oriented with a systems mindset - operational discipline enables strategic impact
Company
Forcepoint
Forcepoint is a data protection cybersecurity firm that helps businesses in securing users, data, and networks while enabling development.
1001-5000 employees
H1B Sponsorship
Forcepoint has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (8)
2023 (8)
2022 (12)
2021 (1)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$18MKey Investors
New Enterprise Associates
2023-07-10Acquired
2006-09-25Post Ipo Equity· $18M
2000-03-28IPO
Leadership Team
Ryan Windham
Chief Executive Officer
John Sorensen
SVP, Americas Sales
Recent News
Washington Technology
2026-01-16
2026-01-07
Company data provided by crunchbase