Inbenta · 1 day ago
Field Marketing Manager
Allen, TX
Full-time
Onsite
Mid, Senior Level
5+ years expInbenta AI is a global leader in AI-powered customer interactions, seeking a Field Marketing Manager to enhance their marketing campaigns into revenue. The role involves owning the field marketing strategy, managing budgets, and collaborating with sales teams to drive engagement and establish industry leadership.
Artificial Intelligence (AI)Customer ServiceE-CommerceMachine LearningSemantic SearchVirtual Assistant
Responsibilities
Own the Field Marketing program:
Manage a field marketing budget and deploy resources to maximize qualified leads
Work as a strategic business partner to the Direct Sales and Channel/Partner Sales
Collaborate with sales leadership and Account Executives to identify target accounts, define regional priorities, and build campaigns that align to sales goals
Run event experiences that deliver value:
Own event execution. Plan and execute all events on the calendar, in-person and virtual, to maximize attendance and generate qualified pipeline
Master pre- and post-event marketing. Run strong pre-show outreach to secure meetings. Build a rigorous post-show follow-up process so the sales team acts on every lead quickly. Ensure all event leads are nurtured effectively
Manage event logistics, including vendor relationships, digital experiences, shipping, and on-site execution. Deliver a consistent, high-quality brand presence
Give the sales team the tools and talking points they need to succeed at events and in follow-up
Create multi-touch marketing campaigns:
Design and execute multi-touch marketing campaigns that support the marketing strategy. Use email, social, and digital ads to increase leads and engagement
Use data to improve campaigns:
Track, measure, and report on all field marketing activities. Focus on key metrics: MQLs, SALs, and pipeline influence
Use Salesforce and our HubSpot marketing automation platform to manage campaigns, maintain data quality, and provide visibility into program performance
Turn data into insights. Provide clear recommendations to improve future marketing investments and strategies
Qualification
Required
5+ years of experience in B2B field marketing, preferably at an enterprise SaaS or technology company
Proven success managing a portfolio of events (in-person, virtual, and executive) with measurable impact on sales pipeline
Pipeline-focused mindset: You understand that field marketing exists to generate and close revenue
Strong project management and organizational skills. You can manage multiple complex projects at once in a fast-paced environment without missing details
Budget management experience. You've been directly accountable for marketing spend and ROI
Analytical skills: You're proficient with Salesforce, marketing automation platforms (HubSpot, Marketo), and data analysis tools
Strong collaboration and communication skills. You build trusted relationships with sales teams and internal stakeholders
Self-starter who takes initiative, anticipates needs, and drives projects from start to finish
Willing and able to travel up to 30% to manage and attend key events across North America
Benefits
Competitive salary
Comprehensive benefits
Company
Inbenta
Inbenta is a conversational AI solution designed to improve customer engagement.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$63.33MKey Investors
Tritium PartnersNTT DOCOMO VenturesLevel Equity Management
2023-01-11Series Unknown· $40M
2018-08-29Series B· $6.56M
2017-06-29Series Unknown· $2.2M
Leadership Team
Melissa Solis
Chief Executive Officer
Merlin Bise
Chief Technology Officer/ Board Member
Recent News
thecanadianpressnews.ca
2025-09-17
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