Under Armour · 18 hours ago
Sr. Manager, Marketing Analytics
Baltimore, MD
Full-time
Hybrid
Senior Level, Lead/Staff
$152K/yr - $190K/yr
8+ years expUnder Armour is committed to empowering those who strive for more, and they are seeking a Sr. Manager in Marketing Analytics to provide insights that inform key business decisions. This role will lead data-driven insights across the marketing funnel and collaborate with various teams to optimize marketing strategies and improve customer engagement.
ApparelDelivery ServiceFitnessInnovation ManagementInternetShoppingSporting Goods
No H1B
Responsibilities
Develop and execute measurement strategies across brand campaigns, performance marketing, and lower-funnel CRM initiatives (email, push, SMS)
Analyze and optimize campaigns across major platforms (Meta, TikTok, Google) and ensure best practices for attribution and ROI
Drive segmentation strategies and personalization across CRM channels to improve engagement and retention
Lead Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) efforts to inform budget allocation and channel effectiveness
Translate complex data into actionable insights for senior stakeholders, influencing marketing strategy and investment decisions
Develop segmentation frameworks and leverage behavioral data to inform targeting and creative strategies
Partner with internal teams and vendors to ensure proper data integration and reporting across analytics platforms
Qualification
Required
Bachelor's degree with typically 10 years of relevant experience or Master's degree with typically 8 years of relevant experience or Typically 14 years of relevant experience without degree
5+ years of retail experience (preferably eCommerce, but Brick and Mortar nice to have)
Strong understanding of MMM, MTA, and customer segmentation methodologies
Analytical Tools: Strong Snowflake, Adobe Analytics, SQL and Tableau background preferred, but not required
Data Platforms: Hands-on experience with Meta, TikTok, Google Ads, and CRM platforms (Salesforce Marketing Cloud or similar)
Business Acumen: Ability to connect marketing performance to broader business objectives and financial outcomes with and without direction
Curious Self-starter
Has a history of taking a hypothesis (both self-created and peer-received) and created a story using data and collaboration
Curious by nature thinker and someone who can think/play outside the box
Benefits
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Company
Under Armour
Under Armour is a manufacturer of footwear, sport, and casual apparel.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$567.4MKey Investors
Fairfax Financial HoldingsBDT & MSD Partners
2026-01-02Post Ipo Secondary· $67.4M
2025-06-17Post Ipo Debt· $400M
2023-05-31Post Ipo Secondary· $100M
Leadership Team
Kevin Plank
Founder, President & CEO
Colin Browne
Chief Operating Officer
Recent News
Computer Weekly
2026-01-23
2026-01-22
Company data provided by crunchbase