Pfizer · 4 hours ago
Director, Brand Strategy
United States - Pennsylvania - Collegeville
Full-time
Hybrid
Director/Executive
$177K/yr - $283K/yr
8+ years expPfizer is a leading pharmaceutical company seeking a Director of Brand Strategy to drive enterprise brand strategy and launch impactful corporate campaigns. The role involves developing core strategies for Pfizer Brand, leveraging data and insights, and collaborating with cross-functional teams to ensure alignment with business goals and strategic priorities.
BiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine
No H1B
Responsibilities
Lead the development of integrated Brand strategies that align with Pfizer’s enterprise narrative, scientific priorities, and business objectives—spanning corporate, therapeutic area, and unbranded initiatives
Synthesize brand, audience, and competitive insights into actionable strategies that inform campaign development, brand acts, and long-term equity building
Define and track performance metrics in partnership with Global Media & Global Analytics, including establishing and scaling frameworks, dashboards, and ROI measurement
Develop and manage compendium of Pfizer Brand market research and hone best practices, resources and execution with Market Research lead
Drive annual operating planning for the Pfizer Brand, including strategic prioritization, resource allocation, and alignment with enterprise goals with Director, Brand Operations
Develop and test marketing hypotheses in market, using real-time data to validate assumptions, refine messaging, and optimize performance
Incubate new marketing models, working closely with Pfizer Brand and CMO leaders to deliver incremental business value; may include developing new creative platforms or approaches, advertising models or integrated media planning
Oversee cross-functional teams and agency partners to deliver integrated, breakthrough project work
Lead strategic initiatives such as patient storytelling, brand equity tracking, and segmentation frameworks that scale across therapeutic areas
Mentor and develop junior team members, fostering a culture of strategic thinking, innovation, and operational excellence across the Brand Campaigns team
Help Campaigns leaders identify and establish valuable Brand Act and / or Brand Partnership opportunities that connect patients and HCPs
Partner closely with corporate affairs, R&D and biopharma leadership to ensure that campaigns are tightly aligned with and amplify Pfizer’s broader enterprise narrative and scientific strategy
Qualification
Required
Bachelor's degree, with a preference for advanced degree
A minimum of 8+ years of experience in brand marketing, product marketing or at an award-winning agency
Preference for experience across industries; strong knowledge of or experience in marketing within the life sciences / pharmaceutical industry is a plus
Strong quantitative background, which may include data management, analytics, market research, performance marketing, dashboard management, etc
Demonstrated ability to understand audience needs, extract key insights, and translate these into meaningful strategies and in market results
Track record of leading teams in successful launching breakthrough advertising and meaningful brand acts at large multi-national company. Preference for global experience across markets, cultures, and languages
Track record of successfully pulling through brand strategies across owned digital channel ecosystem, partnering with media to develop unique brand amplification opportunities and executing earned strategies that grow brand value and relevance
Strong executive presence and excellent verbal and written communication skills, with ability to effectively influence senior leaders and colleagues at all levels of the organization
Exceptional collaboration skills – can skillfully coordinate and problem solve across cross-functional teams and foster highly productive cross-functional relationships
Thrives in a high energy environment and works effectively in unchartered territory. Ability to drive team to results, take accountability and meet deadlines
Strong business acumen and strategic thinking – ability to establish leading and lagging indicators for the brand and adjust strategies based on performance
Uphold Pfizer's Core Values of Excellence, Equity, Courage, and Joy, while contributing to a positive and collaborative team culture
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Benefits
401(k) plan with Pfizer Matching Contributions
An additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage
Company
Pfizer
Pfizer is a biopharmaceutical company that discovers, develops, and delivers medicines and vaccines.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$38BKey Investors
Starboard Value
2025-11-21Post Ipo Debt· $6B
2024-10-07Post Ipo Equity· $1B
2023-05-16Post Ipo Debt· $31B
Leadership Team
Albert Bourla
Chief Executive Officer
Ian Read
Chief Executive Officer
Recent News
2026-01-23
2026-01-23
2026-01-23
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