Artisan Talent · 19 hours ago
Senior Social Media Consultant - B2B
Jersey City, NJ
Contract
Hybrid
Senior Level, Lead/Staff, Director/Executive
$140K/yr - $140K/yr
12+ years expArtisan Talent is a global risk analysis and insurance brand seeking a Social Media Director to develop and execute a global social media strategy. The role involves managing a social media team, creating strategies to enhance brand awareness, and integrating social media with broader marketing efforts.
AdvertisingHuman ResourcesMarketingStaffing Agency
Hiring Manager
Caroline Imhoff
Responsibilities
Create comprehensive social media strategies aligned with business goals (leads, brand awareness), as well as marketing and brand objectives
Manage, mentor, and develop social media team, foster collaboration and efficiency across the enterprise
Oversee social content calendar and content strategy, including development of platform-specific content (video, articles, polls), that tells stories, educates, solves problems, and humanizes the brand, often leveraging internal subject matter experts (SMEs) and showcases expertise (thought leadership)
Develop and manage organic campaigns, and drive traffic and conversions. Ensure representation for all events, employer programs and key initiatives
Actively manage online communities, accelerate employee-advocacy program, foster conversations, and identify and leverage trends
Set and align expectations and influence of partners within the organization
Use data to inform strategy and recommendations. Track, analyze, and report on key metrics (engagement, reach, leads) to demonstrate ROI
Work closely with Marketing, Creative, Sales, and Content teams to ensure consistent messaging and integrated campaigns
Stay current with algorithm changes, new platforms, and B2B best practices
Evolve and implement strategies for handling negative feedback or brand-related issues
Qualification
Required
12+ years of professional social media experience in a complex international organization
Proven experience in B2B social media, leadership, integrated marketing, and campaign management in a major corporation; background in insurance, finance, etc. preferred
Strong analytical skills for data-driven decision-making
Excellent communication, copywriting, and visual storytelling abilities
Deep understanding of social media tools, analytics, and emerging technologies
Bachelor's degree in Marketing, Communications, or related field
Preferred
Background in insurance, finance, etc
Company
Artisan Talent
Artisan Talent is a digital, creative, and marketing staffing agency.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Bejan Douraghy
CEO & Founder
Recent News
2025-04-12
2024-05-24
2024-05-24
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