Animal Wellness Action · 4 hours ago
Director of Email & Audience Growth
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expAnimal Wellness Action is a Washington, D.C.-based nonprofit organization focused on promoting legal standards forbidding cruelty to animals. They are seeking an experienced professional to lead and scale their email program, driving subscriber acquisition and optimizing the supporter journey through strategic growth planning and hands-on execution.
Law EnforcementNon ProfitWellness
Responsibilities
Design and execute comprehensive strategies to grow email subscribers for AWA and CHE through petitions, advocacy actions, lead magnets, partnerships, paid acquisition, and website optimization
Collaborate with advocacy, policy, and communications staff to ensure list-building efforts align with priority campaigns (e.g., wildlife protection, farm-animal reform, corporate accountability)
Evaluate and test acquisition channels to improve quality, engagement, and downstream conversion to donors and action-takers
Investigate the potential of contracted printed mail pieces and phone outreach
Priority goals are to grow the total number of donors, advocates, and monthly sustainers
Develop and maintain robust segmentation frameworks, including:
Behavioral segments (donors, monthly donors, lapsed donors, activists, event attendees)
Topical segments (issue-specific signups such as wolves, factory farming, wildlife protection, corporate campaigns, webinars, and petitions)
Design and execute targeted email journeys that increase:
Donation frequency and average gift size
Monthly donor conversions
Advocacy participation and sustained engagement
Partner with internal stakeholders to tailor messaging by audience, issue, and organizational brand (AWA vs. CHE)
Build, schedule, test, and deploy email campaigns directly within the CRM/email platform
Maintain strict standards for list hygiene, deliverability, and compliance (CAN-SPAM, unsubscribe management, suppression logic)
Monitor list health metrics, including deliverability, bounce rates, spam complaints, unsubscribes, and engagement decay
Track and analyze performance across acquisition, engagement, and fundraising metrics (open rates, CTR, conversion rates, revenue per subscriber, retention)
Produce regular performance reports with insights and actionable recommendations
Continuously test subject lines, send times, messaging frameworks, calls to action, and segmentation strategies to improve ROI
Work closely with fundraising, advocacy, and communications teams to align email strategy with organizational goals
Translate campaign objectives into effective email execution timelines and workflows
Qualification
Required
Bachelor's degree in digital marketing, digital communications, or related field
Minimum 5-plus years of experience managing email marketing and list growth, preferably in nonprofit advocacy, politics, or mission-driven organizations
Demonstrated success growing email lists while improving donor conversion and retention
Strong hands-on experience working inside a CRM or email platform (e.g., EveryAction, Salesforce Marketing Cloud, HubSpot, ActionKit, Pardot, or similar)
Deep understanding of segmentation, deliverability, list health, and lifecycle marketing
Highly analytical, with comfort using data to guide decisions
Able to balance big-picture strategy with detailed execution and QA
Preferred
Familiarity with texting platforms for the purpose of fundraising and driving advocacy
Background in digital fundraising and advocacy campaigns
Experience managing multiple brands or organizations within a shared CRM
Familiarity with animal welfare, environmental, or social justice advocacy
Company
Animal Wellness Action
Animal Wellness Action is a nonprofit organization that enforces laws, regulations and policies for animal welfare issues.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Wayne Pacelle
President
Recent News
The Journal Record
2025-10-09
Company data provided by crunchbase