Jamieson Wellness Inc. · 4 hours ago
Associate Manager, Integrated Marketing - Shopper & Retail
Irvine, CA
Full-time
Hybrid
Mid Level
$69K/yr - $90K/yr
3+ years expJamieson Wellness Inc. is a leading brand of health and wellness supplements, and they are seeking an Associate Manager for their Integrated Marketing team. This role supports the development and execution of shopper marketing programs aimed at enhancing brand visibility and driving sales across various retail and e-commerce partners.
Dietary SupplementsHealth CareManufacturingSupply Chain ManagementWellness
Responsibilities
Support the development and execution of shopper marketing strategies that align with integrated brand priorities, retailer objectives, and commercial goals
Execute in-store and omnichannel shopper marketing programs across key retail partners and e-commerce platforms
Assist in testing, refining, and optimizing shopper initiatives to improve trial, conversion, and repeat purchase
Write and refine high-impact shopper-facing copy across in-store signage, displays, shelf messaging, endcaps, retailer digital placements, and e-commerce content
Translate brand positioning, product benefits, and claims into clear, compelling retail copy that resonates with shoppers at the moment of decision
Ensure all shopper-facing copy is on brand, consumer-relevant, retailer-appropriate, and compliant
Review and quality-check copy across all retail touchpoints, maintaining a high editorial bar
Continuously optimize messaging based on performance data, shopper insights, and retailer feedback
Work closely with Sales to align shopper programs and messaging to retailer calendars, promotions, and Business Planning priorities
Collaborate with Creative, Digital, Social, Innovation, E-commerce, and external agency partners to ensure cohesive execution across the path to purchase
Serve as a key day-to-day Integrated Marketing contact for shopper-related execution
Support the development and execution of retail point-of-sale materials, displays, signage, and retailer digital assets
Ensure messaging and assets are tailored by retailer, channel, and shopper mindset
Evaluate asset and messaging effectiveness and recommend improvements to drive retail performance
Support the collection and analysis of shopper program performance, sales impact, and KPIs
Assist in post-program recaps, identifying messaging and executional learnings
Leverage syndicated data (SPINS, Nielsen, IRI) and retailer insights to inform recommendations
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field (required)
3–5 years of shopper marketing or retail marketing experience within CPG
Proven experience writing shopper-facing, retail, or e-commerce copy is required
Experience supporting both brick-and-mortar retail and digital retail environments
Exceptional copywriting and editing skills, with the ability to simplify complex product benefits into persuasive retail messaging
Strong understanding of shopper behavior and path-to-purchase dynamics across mass, club, grocery, and natural channels
Proficiency in syndicated data sources (SPINS, Nielsen, IRI) with the ability to extract actionable insights
Strong project management and organizational skills; able to manage multiple initiatives simultaneously
Detail-oriented with strong follow-through and ownership
Collaborative, proactive, and comfortable working within a fast-paced Integrated Marketing team
Preferred
Supplement, health & wellness, or food & beverage experience strongly preferred
Benefits
Competitive salary, including discretionary performance-bases bonuses
Health Benefits (medical, dental, vision)
Life Insurance
401(k) Matching
Flexible Spending Accounts
Employee Assistance Program
Vacation Time
Employee Recognition Programs
Learning & Development
Work/Life Balance
Fun Company Events
Company
Jamieson Wellness Inc.
Jamieson Wellness is a leading branded manufacturer, distributor, and marketer of high quality natural health products.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
DCP Capital
2023-02-23Post Ipo Equity
2017-07-07IPO
Leadership Team
Mike Pilato
President and Chief Executive Officer
Recent News
2025-11-08
2025-11-08
2025-10-22
Company data provided by crunchbase