Infosoft, Inc. · 2 hours ago
Web & Digital Campaign Specialist
Malvern, PA
Contract
Hybrid
Entry, Mid Level
$28/hr - $30/hr
2+ years expInfosoft, Inc. is seeking a Web & Digital Campaign Specialist for their Healthcare Diagnostics division. The role involves supporting and executing multi-channel digital campaigns, ensuring quality and timely delivery while engaging with various stakeholders at both U.S. and global levels.
ConsultingDeliveryHuman ResourcesInformation Technology
Hiring Manager
Smriti Kumari Singh (Simi)
Responsibilities
Involves implementation and execution of web pages and emails, consultation, and working with multiple stakeholders at both the U.S. and global levels, covering multiple projects
Consults on customer journey development, channel mix and artifacts, campaign or event landing page set-up, email campaign creation and flow, media placement, keyword research, organic and paid
Accountable for ensuring quality and searchability of content and coordination of artifact development, campaign coding, creation of landing and event pages (as appropriate), set up emails and flow, search ads, vanity URLs/redirects position ensures timely and high-quality execution of digital campaigns that encompass multiple drive-to channels: Search, digital and social advertising, email with clear and connected call to actions, and web-design implementation with content, creative execution, and flow that deliver best-in-class customer experiences and promote preference and demand for our brand and products
Coordinates campaign launch; creates and publishes channel content and creative, landing and event pages, emails, activates digital ads as appropriate (search); conducts A/B testing for email, search ads, and landing pages as appropriate; manages and delivers collected leads from campaigns and events to region or country CRM teams
Consults on content and creative execution for web, emails, and search ads within pre-designed templates
Ensures campaign flow, rollout, and publishing of deliverables are met; ensures end-to-end assembly and quality of campaign implementation
Engages experts (SMEs) as appropriate to bring the campaign to production
Qualification
Required
BS degree in Marketing, Information Science, Digital/Interactive Communications Design, or related field required
2 - 4 years of experience required in digital marketing
In-depth knowledge of the multi-channel digital campaign tool landscape
Experience working with multiple global stakeholders
Polished professional with solid understanding of customer behavior in digital journeys, outstanding interpersonal and communication skills, strong analytical and problem-solving skills
Expertise in campaign process knowledge, understanding of digital campaign mechanics and assembly, and multichannel campaign deployment expertise
Required experience in implementing digital campaigns, channel drive-to tactics, and/or web design expertise, and the ability to design effective digital customer journeys
Preferred
Experienced in digital marketing, with a focus on campaign implementation and execution
Skilled in creating campaign emails and event/landing web pages
Proficient in managing web assets using CMS platforms
Capable of supporting and executing end-to-end digital marketing campaigns
Familiar with working across multiple digital platforms
Company
Infosoft, Inc.
Infosoft is an HR services company focused on recruiting talent and building teams throughout the US market.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase