Crocs, Inc. · 1 day ago
Sr. Manager, Retail Marketing
Broomfield, CO
Full-time
Hybrid
Senior Level, Lead/Staff
$139K/yr - $149K/yr
9+ years expCrocs, Inc. is seeking a Sr. Manager, Retail Marketing to lead the retail marketing strategy and consumer journey for their retail stores. This role involves developing a comprehensive retail marketing vision, collaborating with cross-functional teams, and managing a team to execute coordinated marketing campaigns that drive store traffic and sales performance.
ConsumerManufacturingShoes
Responsibilities
Develop and lead a complete retail marketing vision and strategy. This includes long-range planning beyond promotional or seasonal calendars
It covers multi-season roadmaps connecting brand ambition to business growth targets
Demonstrated experience modernizing the in-store and retail marketing experience (e.g., digital integration, experiential retail, personalization) in support of driving store traffic
Communication capabilities that demonstrate examples of cross-functional partnership in Go-to-Market approach with digital compliments, visual merchandising adjacencies and progressive brand activations
Prior experience leading a team of 1-2 people to develop and finish coordinated retail marketing campaigns. This involves in-store promotions, signage, services, experiences, and events that boost store traffic and generate return on investment for the retail channel
Ability to localize and scale - can develop frameworks that maintain global brand consistency while allowing for local consumer and retail nuances
Lead a full retail marketing calendar through cross-functional collaboration, aligning brand strategy and key product stories and business goals
Collaborate closely with Integrated Marketing, Creative, Digital, Media, PR and Store Operations to deliver cohesive Omni-channel campaigns
Executive-level storytelling – demonstrated ability to synthesize performance and analytics and translate into actionable retail marketing investments that deliver measurable value
Supporting team in leading agency and vendor relationships to ensure high-quality creative, activation production and timely execution
Qualification
Required
Bachelor's degree in marketing or related field
At least 9+ years of DTC marketing experience, preferably in footwear or consumer brands
Proven success building and developing retail brand strategies that can translate into seasonal campaigns that drive measurable sales performance
Creative problem solver who pushes for new ways to express brand storytelling in physical environments
Strong leadership, team management, presentation and budget management skills with a passion for coaching and developing talent
Stay curious about retail trends and competitors to strengthen brand connection
Champion growth by identifying business opportunities, improving processes, and sharing best practices across teams
Skilled at influencing and building alignment among stakeholders and cross-functional partners
Self-motivated, thrives in fast-paced environments, and passionate about the brand
Proficient in Excel and PowerPoint
Willing to travel up to 25%
Benefits
Medical, dental, and vision coverage
Life and AD&D
Short and long-term disability coverage
Paid time off
Employee assistance
Participation in a 401k program that includes company match
Many other additional voluntary benefits
Company
Crocs, Inc.
At Crocs, Inc., we believe life’s too short for uncomfortable shoes.
5001-10000 employees
H1B Sponsorship
Crocs, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (12)
2023 (18)
2022 (7)
2021 (6)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$200M2013-12-31Post Ipo Equity· $200M
2006-02-08IPO
Leadership Team
Andrew Rees
Chief Executive Officer
Susan Healy
Chief Financial Officer
Recent News
Company data provided by crunchbase