NBCUniversal · 17 hours ago
Director, Identity Data Architecture
NBCUniversal is one of the world's leading media and entertainment companies, and they are seeking a Director of Identity Data Architecture. This role is responsible for defining and driving the strategy, technical design, and long-term vision of NBCU’s enterprise Identity Graph, ensuring scalable and privacy-safe identity resolution across all advertising and audience platforms.
BroadcastingMedia and EntertainmentNews
Responsibilities
Lead the overall strategy, architecture, and evolution of NBCU’s Identity Graph, ensuring it delivers scalable, privacy‑safe identity resolution across all Ad Sales and audience platforms
Own architectural decisions and long‑term roadmap for how identity data is modeled, linked, governed, and deployed across internal systems and partner environments
Design, test, and optimize identity graph build logic to support both high‑scale reach and high‑precision matching, improving match rates, fidelity, and performance over time
Evaluate and integrate large‑scale internal and third‑party census‑level datasets, determining the best methods to ingest, normalize, and activate new identity signals
Develop and maintain identity data standards, pipelines, and frameworks that ensure accuracy, stability, and interoperability across downstream activation, analytics, and measurement workflows
Partner with Engineering, Data Science, Privacy, Cyber, Legal, and Product teams to ensure the graph meets regulatory, technical, and operational requirements while enabling new use cases
Continuously analyze new datasets, methodologies, and identity technologies to recommend enhancements that improve graph performance, reduce third‑party dependency, and expand NBCU’s first‑party scale
Qualification
Required
10+ years of experience working in data architecture, data engineering, or identity resolution—ideally within large‑scale consumer data, advertising, or digital platforms
Deep expertise in designing and operating complex identity systems, including graph‑based architectures, multi‑identifier resolution, and ingesting large first‑ and third‑party datasets at scale
Proven leadership partnering across engineering, product, privacy, and data science teams to define data standards, guide architectural decisions, and drive delivery of high‑impact identity products
Preferred
Demonstrated success in working across an organizational matrix
Excellent verbal and written communications skills
A proven ability to effectively present to senior executives, colleagues, vendors, clients, talent, and other levels of personnel
Ability to share cohesive insights and make recommendations
Ability to articulate vision and direction, communicate effectively and manage performance and accountability
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
Company
NBCUniversal
NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.
H1B Sponsorship
NBCUniversal has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (1)
Funding
Current Stage
Late StageTotal Funding
unknown2011-01-29Acquired
Leadership Team
Jeff Shell
CEO
Stephen Burke
Chief executive officer
Recent News
Morningstar.com
2026-01-13
Company data provided by crunchbase