Cornerstone Media Group - Minneapolis · 3 hours ago
Media Analyst
Cornerstone Media Group is a Minneapolis-based company specializing in direct response advertising. They are seeking a Media Analyst to execute data integration and trend analysis to enhance the profitability of advertising campaigns.
AdvertisingSales
Responsibilities
Develop a deep understanding of business units’ procedures (marketing, media sales, and operations) and apply knowledge to ensure customer satisfaction, growth of business, and support an efficient and cooperative office atmosphere
Maintain clean and consistent datasets used for pricing, performance reporting, and campaign optimization
Reconcile, validate, and quality-check weekly airing logs to ensure accuracy in all performance reporting and analysis
Monitor performance against KPI goals and proactively identify where optimization or adjustments are required
Generate insights into media performance, including trends in daypart effectiveness, network efficiency, regional patterns and underlying how demographics and programming influence results
Build and maintain recurring reports, dashboards, and analytical tools (Excel, Power BI, or equivalent) to support decision-making across the organization
Communicate findings clearly and effectively to the media buying division, translating data into actionable recommendations that maximize ROI while minimizing underperforming media
Performs all other duties as requested by management to ensure the continued growth and profitability of Cornerstone Media Group
Qualification
Required
Associate or Bachelor's degree or equivalent analytical work experience
Strong experience with data processing software and programs (Excel required; Power BI or SQL preferred)
Strong attention to accuracy and attention to detail
Proven ability to problem solve
Preferred
Power BI or SQL
Company
Cornerstone Media Group - Minneapolis
Through years of specializing in direct response advertising, Cornerstone Media Group has become one of the nation’s leading media rep firms.