Sunset/Studios · 17 hours ago
Strategist, Experiential
Sunset/Studios is a modern creative agency revolutionizing the marketing space through bold, innovative strategies. They are seeking a Freelance Strategist, Experiential Marketing to lead the creative vision and execution of immersive brand experiences across live events and integrated campaigns.
Marketing & Advertising
Responsibilities
Apply strategy best practices that support experience-led marketing programs and unify brand storytelling across multiple channels
Lead deck development, brainstorming, and stakeholder exploration that uncover audience needs, brand truths, and opportunities for innovation
Design holistic, audience-centered strategies that connect physical, digital, social, and mobile touchpoints into cohesive experiences
Explore new experience strategies, technology-enabled engagement, and emerging industry trends
Partner with the wider Strategy and Planning team to develop research approaches, frameworks, and measurement systems that link insight to action
Mentor junior strategists and contribute to the continued growth and evolution of GPJ’s strategic approach
Qualification
Required
5 to 7 years of experience in strategy, experiential marketing, planning, marketing, digital strategy, or advertising strategy, preferably in an agency environment
Strong understanding of digital, social, and mobile ecosystems and how they integrate with live experiences
Bachelor's degree required; graduate degree in business, marketing, or communications preferred
A strategic mindset that balances big-picture thinking with measurable outcomes
Proven ability to translate data and insights into frameworks, stories, and experiences that connect with audiences
Strong research skills, with experience in both primary and secondary research methods
Data literacy and the ability to organize and analyze information to identify insights that guide creative and business decisions
Excellent storytelling and facilitation skills, with the ability to align diverse stakeholders around shared objectives
Versatile and adaptable collaborator who can take on supporting, contributing, or leading roles as needed
Excellent communication skills, empathy, and respect for diverse perspectives
Passion for the craft of strategy and for continuous learning
Preferred
Graduate degree in business, marketing, or communications