Inspira Education · 15 hours ago
Digital PR Specialist
United States
Full-time
Remote
Entry, Mid Level
$75K/yr - $75K/yr
2+ years expInspira Education Group is one of the fastest-growing edtech startups in the US, aiming to democratize access to high-quality coaching for students worldwide. The Digital PR Specialist will enhance the online authority of Inspira's brands by executing outreach campaigns and building relationships with publishers and industry professionals.
EducationHigher EducationOffice Administration
Responsibilities
Research and analyze competitor backlink profiles to identify high-value opportunities
Prospect and vet websites, blogs, directories, and industry publications for relevant backlink opportunities
Plan, draft, and execute cold email outreach campaigns to secure backlinks from relevant, high-authority domains
Conduct outreach campaigns via other platforms like LinkedIn to secure placements
Build and maintain relationships with webmasters, bloggers, journalists, and influencers
Monitor, audit, and report on backlink profiles using SEO tools
Ensure all acquired backlinks meet SEO best practices and comply with Google guidelines
Track and report campaign performance, including outreach metrics, links secured, and overall SEO impact
Collaborate with SEO and content teams to align link-building with broader marketing and growth strategies
Qualification
Required
2+ proven experience in link building and outreach (agency or in-house)
Creative thinker with the ability to design unique outreach angles, campaign ideas, and content hooks that capture attention and earn high-quality backlinks
Strong understanding of SEO principles, especially off-page SEO and backlink acquisition
Proficiency with SEO and outreach tools
Excellent written communication skills; ability to craft compelling, personalized outreach messages
Strong organizational, research, and relationship-building skills
Ability to work independently, manage multiple campaigns, and meet deadlines
Self-motivated, adaptable, and results-driven with a focus on continuous improvement
Preferred
experience with local link building or digital PR
Benefits
100% coverage of health, vision, and dental benefits
Flexible Paid-time Off
Learning and Development Budget
Retirement Savings Plans - 401k with matching
Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
Company
Inspira Education
Inspira Education Group is a company that provides an interactive platform designed to support students for admissions process.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2022-01-01Seed
Leadership Team
Kamir Kothari
Co-Founder and CEO
Company data provided by crunchbase