2060 Digital · 1 day ago
Paid Media Manager
Cincinnati, OH
Full-time
Hybrid
Mid Level
3+ years exp2060 Digital is a performance-oriented digital marketing agency specializing in advertising campaigns that drive measurable results. The Paid Media Manager is responsible for producing, launching, optimizing, managing, and reporting on digital paid media campaigns across various channels.
AdvertisingMarketing
Hiring Manager
Kristin Daria
Responsibilities
Plan, execute, and optimize paid media campaigns across various channels including Google Ads, Meta Ads Manager, and programmatic DMP/DSP platforms
Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization
Manage budgets effectively, allocate resources efficiently, and ensure campaigns are meeting goals
Works directly with sales and strategy teams in production of digital campaigns
May work directly with the client to obtain assets needed to produce digital marketing campaigns
Collaborate with internal teams including creative, content, strategy, and analytics to ensure cohesive campaign execution and alignment with overall marketing initiatives
Ability to create compelling ad copy and visuals that resonate with target audiences and drive engagement
Direct liaison between digital vendors and 2060 Digital
Familiar with a variety of agency concepts, practices, and procedures
Remain up to date with platform updates, algorithm changes, latest digital trends and products and new advertising features to leverage opportunities for optimization and innovation
Attend market/ops calls. Working with the market contacts, facilitate meetings from Operations perspective
Other duties as assigned
Qualification
Required
Three (3+) years of digital advertising experience preferred, within an agency or large marketing department and a Bachelor's degree in Marketing, Advertising, Communications, or related field
Strong understanding of Google or Meta platforms and the ability to become Google or Meta certified within the first 90 days of employment
Strong understanding and proven experience in the setup, launch, optimization, and management of display, SEM/PPC, video, paid social campaigns in a variety of platforms and DMP/DSPs
Ability to gather and analyze data, create reports, and present findings to clients
In-depth knowledge of digital advertising best practices, strategies, and tactics
Excellent communication skills, both verbal and written, with the ability to articulate ideas clearly and effectively
Highly organized with strong project management and time management skills and the ability to manage a large volume of campaigns simultaneously
Must be highly creative, flexible, and deadline-oriented with strong attention to detail
Strong focus on customer service and ability to present ideas to both internal and external customers
Advanced-level knowledge and understanding of technology, web and latest digital trends
Strong analytical, planning, forecasting and research skills, with the ability to interpret data, draw insights and make data-driven decisions
Ability to work both independently and as a team member with the ability to establish and maintain good working relationships with a variety of individuals
Ability to work in compliance with company policies and procedures
Project an appropriate professional appearance and demeanor
Ability to work established schedule and other hours as needed, including evenings and weekends as needed
Company
2060 Digital
2060 Digital is a marketing and advertising company runs and manages digital marketing campaigns.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Carolyn Tovell
Account Director, Client Strategy & Partnerships
Julie Hauck
Senior Director Partner Success
Company data provided by crunchbase