Infojini Inc · 6 hours ago
VP - Performance Marketing Transformation and Strategy
United States
Full-time
Remote
Director/Executive
10+ years expInfojini Inc is seeking an innovative and strategic leader in Marketing Solutions to design and execute initiatives that enhance Client Marketing Solutions’ capabilities. This role focuses on aligning offerings with market demands and leveraging strengths in data, artificial intelligence, and performance marketing analytics.
Information Technology
Hiring Manager
Sourav D.(SD)
Responsibilities
Develop and implement long-term strategies for the service line to achieve business and organizational goals
Serve as the strategic advisor and trusted partner to the Client Industry Market units and Marketing Solutions leadership
Monitor and analyze performance metrics, financial reports, and operational data to monitor profitable growth and identify improvement opportunities
Align client Marketing Solutions capabilities to prevailing and emerging needs, leveraging Client's competitive advantages in data, AI and performance marketing analytics and execution
Lead business transformation discussions, translating performance marketing challenges into data-driven, tech-enable solutions
Redefine Marketing Solutions value propositions and refine marketing collateral to support sales and growth including capability presentations, infographics, sales solution sheets, white papers and business cases
Partner with Client Industry Marketing Units to implement appropriate sales awareness and outreach programs (i.e., social media, direct outreach, etc.)
Lead efforts to reestablish Marketing Solutions leadership position at industry conferences / events
Communicate service line metrics, progress, and strategic plans for Client's leadership
Lead and mentor teams by providing guidance on implementation
Qualification
Required
10+ years combined experience in a big 4 consulting firm, performance marketing agency or marketing / data service provider serving Banking, Insurance and/or Life and Health industries
Ability to bridge technology and business strategy, ideally with experience in cloud, MarTech platforms, marketing analytics, intelligent automation, or AI/ML
Proven track record in building and growing strategic relationships and managing large transformation programs
Strong communication, influencing, and stakeholder management skills, with a consultative selling approach
Prior extensive experience presenting capabilities and business cases at clients and industry events
Bachelor's degree in Analytics, Business, Marketing, Technology, or related field
Preferred
MBA preferred
Company
Infojini Inc
Infojini Inc. delivers innovative IT Services and Solutions to empower startups, Fortune 500 companies, and global enterprises.
501-1000 employees
Funding
Current Stage
Late StageRecent News
Baltimore Business Journal
2023-11-04
Company data provided by crunchbase