Velo IT Group · 1 day ago
Director of Marketing
Dallas, TX
Full-time
Onsite
Director/Executive
$100K/yr - $125K/yrVelo IT Group is one of the fastest-growing technology services companies in the US, seeking a Director of Marketing to lead their marketing function. The role involves developing marketing strategies, managing campaigns, collaborating with sales teams, and analyzing performance metrics to drive growth and enhance brand presence.
Cloud ComputingConsultingInformation TechnologyIT InfrastructureIT ManagementProfessional ServicesVoIP
Responsibilities
Marketing Content Strategy and Production Leadership: You will direct our world-class branding, graphics, web, and video contractors to produce content that tells our story in the marketplace and cuts through the noise. You will provide strategic direction over the content strategy and maintain an editorial calendar that achieves our campaign goals
Campaign Management and Lead Generation: You will be responsible for planning and optimizing SEO/SEM campaigns to drive qualified traffic. Developing and executing a social media strategy with content scheduling across platforms. Building and nurturing the client referral program through targeted communication and advocacy initiatives. Creating and managing email marketing campaigns and automated nurture sequences. Developing lead magnets such as webinars, guides, and checklists that attract and qualify prospects
Analytics & Measurement: Track and analyze MQL metrics from all sources, such as referrals and digital channels. Review digital marketing analytics across platforms like Google Analytics, LinkedIn, and Google Ads to identify trends and opportunities. Help ensure CRM data hygiene and integration with the sales team. Make strategic adjustments based on performance data and conduct competitive analysis and market research to inform ongoing strategy refinement
Internal Collaboration: Maintain alignment and continuous improvement initiatives with the sales team to ensure lead quality, refine the handoff process, and improved MQL performance. Present performance insights and strategic recommendations to the senior leadership team. Coordinate with other teams, such as Sales and Fractional CIOs, to ensure marketing initiatives support the broader business objectives. Participate in strategic planning sessions and receive feedback on targets and strategic direction from senior leadership
Qualification
Required
Ownership of the marketing function in a technology services company
Ability to thrive on strategic problem-solving
Experience in analyzing conversion rates and marketing qualified leads
Intellectual curiosity and grit
Ability to learn and apply knowledge effectively
Leadership in marketing content strategy and production
Experience directing branding, graphics, web, and video contractors
Strategic direction over content strategy and editorial calendar management
Planning and optimizing SEO/SEM campaigns
Developing and executing social media strategies
Building and nurturing client referral programs
Creating and managing email marketing campaigns and automated nurture sequences
Developing lead magnets such as webinars, guides, and checklists
Tracking and analyzing MQL metrics from various sources
Reviewing digital marketing analytics across platforms
Ensuring CRM data hygiene and integration with sales team
Making strategic adjustments based on performance data
Conducting competitive analysis and market research
Maintaining alignment with the sales team for lead quality
Presenting performance insights and strategic recommendations to senior leadership
Coordinating with other teams to support broader business objectives
Participating in strategic planning sessions
Benefits
Major Medical
Telemedicine
IRA
Vision
Dental
Corporate Chaplain
Counseling Services
Klyde Warren Park VIP membership
8 paid holidays
3 weeks PTO for first-year team members
Company
Velo IT Group
Velo IT Group provides managed IT services & consulting service.
Founded in 2006
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Taylor Toce
President/CEO
Company data provided by crunchbase