RKD Group · 6 hours ago
VP, Digital Strategy
United States
Full-time
Remote
Director/Executive
$130K/yr - $140K/yr
10+ years expRKD Group is a direct response marketing and advertising agency seeking a VP, Digital Strategy to lead digital marketing programs for nonprofit organizations. The role involves developing data-driven strategies for fundraising growth and audience engagement while leading a team of strategists and collaborating with cross-functional leaders.
AdvertisingDigital MarketingMarketing
No H1B
Hiring Manager
Carin Burr
Responsibilities
Understand and lead the agency’s digital strategic planning function, ensuring alignment with client missions and campaign performance goals
Establish best-in-class frameworks for campaign strategy development, audience planning, and channel selection
Stay ahead of industry trends, platform changes, and emerging technologies to evolve the agency’s digital strategy offering
Serve as the senior strategic lead on high-priority clients, developing annual digital fundraising roadmaps, audience segmentation strategies, and channel mix recommendations
Guide the creation of strategy briefs, strategic program plans, and performance projections across platforms (email, SMS, paid media, website, SEO, etc.)
Present strategic plans, performance insights, and optimization recommendations to C-level client stakeholders
Collaborate with Digital Operations, Analytics, Media, and Creative teams to ensure execution aligns with strategic intent and drives ROI
Partner with Account Mangement to ensure strategic continuity and effectiveness across all phases of the client relationship
Participate in strategic planning sessions, QBRs, and new business development initiatives
Lead, mentor, and scale a team of high-performing strategists and digital thinkers
Establish a culture of collaboration, insight-led planning, and creative problem-solving
Drive talent development and succession planning within the digital strategy discipline
Leverage behavioral, transactional, and campaign performance data to inform strategic recommendations
Champion a test-and-learn culture, bringing innovative thinking into audience targeting, creative direction, donor journeys, and conversion optimization
Develop case studies and thought leadership that highlight strategic success and contribute to agency visibility, including webinars, blog posts, and participation in industry studies
Other responsibilities may be assigned
Qualification
Required
Bachelor's degree required
10+ years of experience in digital marketing strategy, including senior leadership in an agency or nonprofit context
Extensive knowledge of digital direct response fundraising, campaign planning, audience development, and cross-channel integration
Strong experience with digital platforms including email, SMS, paid social, search, programmatic, and content/web strategy
Deep understanding of donor behavior, nonprofit verticals, and segmentation strategy
Proven record of driving digital revenue growth and strategic innovation for clients
Skilled in analytics platforms (e.g., Google Analytics), CRM tools, and fundraising platforms
Exceptional leadership, communication, and team-building skills
Willingness to work across verticals, including faith-based clients
Preferred
master's degree or equivalent experience in digital strategy, marketing, or nonprofit leadership
Benefits
RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.
Company
RKD Group
RKD Group is a fundraising and marketing provider to hundreds of nonprofit organizations.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
BV Investment PartnersBrook Venture Partners
2022-08-23Acquired
2019-01-30Private Equity
2011-06-27Series Unknown
Leadership Team
Andrew Laudano
Senior Vice President of Client Services
Kristen McCool
Senior Vice President, Client Services
Recent News
Dallas Innovates
2026-01-23
2026-01-07
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