BD · 1 day ago
Senior Marketing Manager
Durham, NC
Full-time
Onsite
Senior Level
5+ years expBD is one of the largest global medical technology companies in the world, and they are seeking a Senior Marketing Manager to drive the future of pharmacy automation. This role involves leading product management initiatives and optimizing workflow processes to enhance efficiency and customer satisfaction.
Health CareMedical DeviceTechnical Support
Responsibilities
Lead the end-to-end product lifecycle for Central Fill Hardware Solutions, including simplification and end-of-life strategies
Ensure alignment with market needs and business objectives
Develop and implement strategies to enhance customer satisfaction and retention
Identify opportunities for product upgrades and improvements
Work closely with sales and customer support teams to ensure seamless upgrades
Marketing core team member for Hardware Launches
Conduct market research and competitive analysis to inform marketing tactics, portfolio roadmap, and uncover market trends for hardware in a central fill environment
Drive initiatives to achieve commercial excellence, maximizing product adoption and revenue
Develop messaging, training, product claims and product-specific content and tools
Develop pricing strategies and promotional plans
Coordinate with supply-chain on global demand forecast and manage product-level supply continuity
Plan and execute internal marketing campaigns to support the growth and vitality of the product portfolio, ensuring alignment with overall marketing strategies
Qualification
Required
Bachelor's degree required
5+ years experience in the medical device and/or software product management
Demonstrated ability to set vision, develop and implement product strategies and drive successful execution to meet business objectives
Demonstrated track record of achieving results working across dynamic teams, complex business environments and matrix organizations
Strong analytics, market research, and presentation skills
Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing
Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities
Strong collaborative mindset, interpersonal skills and ability to work in a matrix organizational structure
Ability to travel domestically up to 25% of the time
Preferred
MBA or advanced degree preferred
Company
BD helps advance clinical therapy with the process for patients and health care providers with innovative technology services and solutions.
10001+ employees
H1B Sponsorship
BD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (66)
2022 (4)
2021 (3)
Funding
Current Stage
Public CompanyTotal Funding
$540MKey Investors
Steris
2023-08-02Post Ipo Equity· $540M
1962-04-23IPO
Leadership Team
Tom Polen
Chairman, CEO and President
Richard Byrd
Executive Vice President and President Interventional Segment
Recent News
2026-01-22
Medical Device Network
2026-01-22
Company data provided by crunchbase