Point B Communications · 5 hours ago
Paid Media Manager
Chicago, IL
Full-time
Hybrid
Mid Level
3+ years expPoint B Communications is a Chicago-based branding and integrated media agency with over 50 years of experience. They are seeking a Paid Media Manager to oversee daily social and programmatic buying, providing input into media plans and managing campaigns for various client objectives.
AdvertisingMarketing
Responsibilities
Provide input for media plans and creative
Collaborate with media planners and account leads to understand client objectives
Provide recommendations on how to best achieve objectives using paid social and programmatic platforms
Advise account and creative teams on creative assets needed to implement media plans and offer guidance on creative specs and platform best practices
Set-up campaigns and creative in platform
Set up campaigns in Meta, LinkedIn, Pinterest, TikTok, Basis, etc
Traffic creative for campaigns, ensure compliance with creative requirements, provide feedback and guidance to creative teams
Manage placement and validation of tracking pixels for Meta, LinkedIn, Basis, and other platforms;, working with media colleagues, client contacts, or directly in GTM or platform tools
Ensure successful campaign launches and updates. Troubleshoot campaign set up and delivery if needed
Manage and optimize in-flight campaigns
Check campaign pacing and performance at regular intervals
Assess campaign performance against client objectives and benchmarks
Proactively recommend updates to campaign tactics – including budgets, bids, audiences, placements, formats, creative details, etc. – to improve performance
Create and edit campaign reports
Work with partner agencies and vendors to produce, review, and/or edit monthly reports for clients
Create ad hoc reports to answer client questions or requests, when needed
Use reporting to inform optimizations and planning
Media billing
Collaborate with the account team on client communications about budgets and campaign spend
Help troubleshoot billing and payment issues with clients and media vendors when they arise
Contribute to team and agency development
Support new business with media, audience, and platform intelligence
Share ideas and help develop processes and templates to make the media team work more efficiently and effectively
Learn how to use new platforms and tools for media planning, buying, or operations
Participate in office-wide training and development activities
Qualification
Required
3+ years of media planning and/or buying experience at an agency
Hands-on-keyboard experience with paid social platforms (Proficiency with Meta is mandatory, and experience with LinkedIn, TikTok and other platforms is strongly preferred)
Hands-on-keyboard experience with display and video programmatic buying is preferred, especially with Basis
Experience managing campaign pacing - the ability to proactively identify, communicate, and execute on opportunities to improve campaign performance is expected
Experience communicating to clients about campaign performance, recommendations, and reports; and contributing to positive client relationships
Experience with Google Tag Manager (GTM) and media pixel set up
Preferred
Experience with LinkedIn, TikTok and other platforms
Hands-on-keyboard experience with display and video programmatic buying is preferred, especially with Basis
Benefits
Hybrid remote office (Mondays, Wednesday, and Fridays WFH; Tuesday and Thursdays in the office)
½ day summer Fridays
Week off between Christmas and New Year’s
Paid time off
401(k) plan with company match
Top-tier medical, dental and life insurance
Booming Fulton Market location - close to Metra, El, and expressway
Bright, newly finished office
Free on-site gym
Continuing education benefits
Company
Point B Communications
Point B Communications is a marketing and advertising company providing advertising, branding and marketing services.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$0.37M2024-08-21Series Unknown· $0.37M
Leadership Team
Jessica Stone Grusin
Partner
Company data provided by crunchbase