Trade Promotion Manager jobs in United States
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Haleon · 23 hours ago

Trade Promotion Manager

Haleon is a purpose-driven consumer company focused on everyday health. The Trade Promotion Manager will work on the Wellness Customer Strategy & Planning team, collaborating with various departments to develop effective trade strategies and promotions.

ConsumerHealth CareMedical

Responsibilities

Analyze sales trends to Identify key insights that shape go to market 4P strategy. Develop and share deep understanding of competition and market landscape to continually improve strategy
Design, develop and deploy trade offers (in store and online) that align to brand strategy and drive strong levels of trade support
Engage regularly with Customer Sales Teams to ensure business plans align to brand strategies and partner on off-shelf merchandising requests, along with national/standard display vehicles
Help manage trade material & communications to ensure alignment with brand strategies and updates
Consult on the display and bonus packs budget to ensure the right activation support levels
Lead Quarterly Promotional Reviews with Customer Strategy and Brand to evaluate current POS promotional trends and trade offer effectiveness; identify gaps/upside in the 4Ps by leveraging multiple data sources such as Numerator and IRI, inclusive of top competitor trends and insights, and proactively communicate upcoming plans
Own promotional pricing policies, ensuring regular alignment of customer teams’ programs
Provide trade inputs for innovation testing and perspective for commercial trade promo strategies and tactics, including war gaming competitive response and analyzing in market performance against launch assumptions
Team Liaison to incremental customer team funding asks, in partnership with Net Revenue Management team
Present on promotional topics in key Haleon engagements (Annual Business Meeting, Go-To-Market meetings, customer team planning sessions, etc.) with periodic opportunities to interact with customer directly (retailer buying teams)
Be the retail expert for strategy and brand with regular in-store and online visits to share current, working knowledge on quickly evolving retail environment

Qualification

Trade marketing experienceSales experienceRetail environment understandingMS Office proficiencySyndicated data analysisEffective communicationProblem-solving abilityCross-departmental collaboration

Required

Bachelor's Degree
3+ years of trade marketing and/or sales experience in OTC/consumer product goods industry
Understand the retail environment, preferably with experience interacting with customers directly in this environment
Strong computer skills, including MS Office applications with a strength in Excel and PowerPoint
Skilled in working with multiple information sources such as syndicated data (IRI/Nielsen), with both POS and Household Panel data, retailer proprietary POS and Trade Promo systems (as well as any associated web-based applications)

Preferred

Ability to work across departmental boundaries
Ability to problem solve with limited information
Effective communication and presentation skills

Benefits

Generous 401(k) plan
Tuition reimbursement
Time off programs including 6 months paid parental leave
Healthcare programs where the company pays for the majority of your medical coverage for you and your family
Opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs

Company

Haleon is to deliver better everyday health with humanity.

Funding

Current Stage
Public Company
Total Funding
$3.06B
2025-01-16Post Ipo Secondary· $3.06B
2022-07-18IPO

Leadership Team

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Brian McNamara
Chief Executive Officer
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Carl Haney
Chief R&D Officer
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Company data provided by crunchbase