JAE Consulting Inc. · 3 hours ago
Director of Marketing, Brand & PR
Austin, TX
Full-time
Onsite
Director/Executive
8+ years expJAE Consulting Inc. is a rapidly scaling digital-first brand in the health, wellness, and lifestyle space. They are seeking a strategic Director of Marketing & PR to expand visibility, elevate brand awareness, and build a best-in-class marketing ecosystem.
Staffing & Recruiting
Responsibilities
Partner closely with the influencer founder to operationalize and scale the founder’s brand voice across all marketing, PR, and communication channels
Lead marketing strategy focused on brand amplification, visibility, and audience growth, ensuring alignment with founder intent
Own brand execution (not authorship), ensuring consistency in messaging, tone, visuals, and storytelling across platforms
Establish and maintain brand guardrails and guidelines to protect voice, values, and positioning as the company scales
Build and manage influencer partnerships, media outreach, and PR initiatives aligned with the founder-led brand
Oversee social media strategy, content calendars, and community engagement in close alignment with the founder’s voice
Develop and execute integrated campaigns across email, social, paid media, PR, and partnerships
Track marketing and brand performance, including awareness, engagement, sentiment, and ROI; optimize without diluting authenticity
Support the founder with press opportunities, media appearances, interviews, and strategic brand moments
Identify partnerships, collaborations, and amplification opportunities that enhance credibility and reach while preserving brand integrity
Qualification
Required
8+ years of experience in Marketing, PR, Communications, or Brand Management within media, entertainment, retail, health/wellness, or influencer-led brands
Proven experience supporting or scaling a founder-led or personality-driven brand
Demonstrated ability to execute brand strategy while respecting a clearly defined founder voice
Strong network within media, creators, agencies, or PR outlets
Experience leading multi-channel campaigns and social media strategy
Exceptional communication, storytelling, and brand alignment skills
Preferred
Experience within a scaled content organization, agency, or influencer ecosystem
Familiarity with growth marketing, marketing automation, analytics, and brand tracking tools
Company
JAE Consulting Inc.
Having assisted companies of all size, from start-ups to billion-dollar brands, JAE Consulting Inc brings a unique depth and understanding of strategic talent practices relating to Talent Acquisition, Management, Leadership Development, Diversity & Inclusion, Employment Branding, RPO, Hr Tech Stacks, Analytics, The Gig workforce, and Full Life Cycle recruitment.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase