dentsu · 1 day ago
Group Director - Monetization, Consulting
New York
Full-time
Hybrid
Director/Executive
$136K/yr - $220K/yr
10+ years expDentsu International Americas is seeking a Group Director for their New Stream Media team to drive the growth and operational execution of the Retail Media Network portfolio. This role focuses on expanding non-endemic advertiser partnerships and requires collaboration with cross-functional teams to implement monetization strategies and deliver measurable results.
AdvertisingInformation ServicesMarketing
Responsibilities
Lead non-endemic monetization strategy and go-to-market planning for RMNs, including pricing, packaging, and partner enablement
Develop and operationalize a repeatable consulting model for non-endemic advertisers, including frameworks for opportunity sizing, audience development & targeting, measurement, and creative strategy
Manage daily client relationships for assigned RMN accounts, ensuring alignment with client objectives and industry standards
Drive new business development and expansion opportunities, with a strong emphasis on non-endemic advertiser acquisition and retention
Lead client discovery sessions, deliverable presentations, and strategic workshops
Oversee campaign lifecycle execution, including media planning, audience strategy, creative development, and measurement
Manage cross-functional teams across analytics, media, creative, and technology to ensure seamless delivery
Develop and refine operational models, staffing plans, and enablement tools to support RMN scale
Guide closed-loop reporting frameworks and KPI development for RMN campaigns
Ensure data monetization strategies are embedded across RMN offerings
Lead audience development initiatives, including segmentation, onboarding, and personalization
Qualification
Required
10+ years of experience in media strategy, retail media, or digital advertising
Experience leading RMN or media network initiatives at scale
Extensive experience with non-endemic advertising, including strategy, targeting, and measurement
Expertise in building scalable consulting models and operational frameworks
Strong understanding of audience analytics, data visualization, and campaign performance reporting
Experience with media platforms (e.g., DV360, Meta, Criteo), clean rooms (e.g., LiveRamp), and retail data ecosystems
Strong communication and leadership skills, with ability to influence senior stakeholders and cross-functional teams
Benefits
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Company
dentsu
We are dentsu.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$24.88MKey Investors
Epiris
2012-07-12Acquired
1993-11-01Private Equity· $24.88M
Leadership Team
Dawn Rowlands
CEO Sub-Saharan Africa
Nigel Sharrocks
CEO, Aegis Media Global Brands
Recent News
Morningstar.com
2025-06-13
Company data provided by crunchbase