GEICO · 1 month ago
Marketing Associate - Auto Brand Management
New York City, NY
Full-time
Hybrid
Entry Level
$74K/yr - $116K/yr
2+ years expGEICO is a leading insurance company that offers a rewarding career filled with opportunities. They are seeking a detail-oriented Marketing Associate to join their Personal Lines Brand Management Team, where the primary focus will be on supporting cross-functional marketing efforts that drive brand consistency and business growth.
Auto InsuranceFinancial ServicesGovernmentInsuranceInternetMobile
No H1B
Responsibilities
Pod Planning & Coordination: Manage the Pod marketing calendar, ensuring visibility, alignment, and timely execution across Marketing, IAT, and Business Partners
Workstream Management: Coordinate day-to-day execution of influencer marketing, creative reviews, and Growth & Journey Marketing (G&JM) approvals. Collaborate closely with product managers and act as the primary liaison with Legal for compliance and approval workflows
Creative Asset Management: Maintain an organized and accessible repository of approved creative assets and key reference documents
Internal Engagement: Lead the development and management of internal Slack communities, fostering associate engagement and facilitating product research
Presentation Development: Support the creation of clear, visually compelling presentations for internal stakeholders, agency partners, and senior leadership
Cross-Functional Collaboration: Partner with Research, Analytics, Creative, Media, Product Management, and IAT teams to support integrated marketing efforts aligned with business goals
Operational Support: Ensure smooth day-to-day operations of the Pod by supporting planning, documentation, and process alignment across stakeholders
Creative Review: Maintain creative standards and approval checkpoints, ensuring brand consistency, compliance with product and legal guidelines, and message alignment for all campaigns
Business Support: Serve as the primary point of contact for inquiries and collaboration with State Managers, coordinating efforts with IAT teams to provide accurate information and fulfill requests
Knowledge Resource: Stay up to date on GEICO’s business performance, competitor results, and industry trends. Aggregate results and key insights to share with the department on a regular basis. Answer business related questions from marketing teams and agency partners
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
2+ years of marketing experience, preferably in-house, with exposure to brand strategy, creative development, and media initiatives
Strong organizational and project management skills; proven ability to manage multiple workstreams and stakeholders in a fast-paced environment
Excellent communication skills, with the ability to synthesize complex information into clear, engaging presentations
Experience reviewing creative concepts for strategic alignment and brand consistency
Solid understanding of brand fundamentals, customer journey mapping, and performance marketing levers
Comfortable navigating a matrixed organization and collaborating across cross-functional teams and agency partners
Self-starter with a passion for brand building, an eye for detail, and a drive to contribute to team success
Benefits
Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
Company
GEICO
GEICO, Government Employees Insurance Company, has been providing affordable auto insurance since 1936. It is a sub-organization of Berkshire Hathaway.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown1996-01-01Acquired
Leadership Team
Todd Combs
Chairman, President, and Chief Executive Officer
Clayton Johnson
Sr. Director of Product Management
Recent News
Dallas Innovates
2026-01-17
Company data provided by crunchbase