Cumberland Packing Corp. · 2 days ago
Brand Manager
Brooklyn, NY
Full-time
Hybrid
Mid Level
$120K/yr - $120K/yr
3+ years expCumberland Packing Corp. is seeking a dynamic Brand Manager to champion their portfolio of sweetener brands and unlock their next stage of growth. The role involves driving performance, identifying opportunities, and shaping brand presence across various channels.
AgricultureFood and Beverage
Hiring Manager
Andrea Z.
Responsibilities
Lead monthly, quarterly, and annual business reviews to evaluate performance, uncover insights, and identify risks and opportunities
Serve as a super user (alongside the Category Manager) for the Bedrock business intelligence platform, ensuring data is leveraged effectively across Marketing and Sales
Identify whitespace opportunities and emerging category trends to inform brand and innovation strategy
Partner closely with the Category Manager to align on category trends, retailer priorities, and growth drivers, ensuring a unified perspective into retailer selling and business planning
Collaborate with Sales to translate insights into business cases, promotional plans and growth tactics
Develop compelling, visually engaging PowerPoint presentations and trade decks that help Sales communicate brand and product stories with impact
Translate complex data and insights into clear, persuasive narratives that inspire internal stakeholders and retail partners
Own the creation of brand and product selling materials, ensuring consistency, accuracy, and visual excellence
Work with the Category Manager to integrate category, shopper, and competitive insights into retailer pitches and joint business planning materials
Collaborate with various stakeholders on pricing, positioning, and go-to-market plans for new product launches
Partner with Sales, Category Manager and Finance to build robust business cases, forecasts, and launch plans informed by both category dynamics and market needs
Collaborate with project management and cross-functional leads to ensure alignment from strategy through execution
Lead post-launch innovation tracking and translate learnings into actionable recommendations
Oversee retail media and in-store marketing programs across key retailers, ensuring all initiatives align with broader brand and business objectives
Partner with Sales to design, execute, and evaluate retail media programs that maximize ROI, visibility, and shopper engagement
Ensure eCommerce brand shops and product detail pages (PDPs) across Amazon, Walmart, and other partners are current, optimized, and fully aligned with brand standards
Oversee coupon programs across digital and in-store platforms, ensuring strategic alignment, accuracy, and flawless execution
Monitor and analyze campaign, coupon, and retail media performance to inform continuous optimization and future planning
Support the annual brand planning process, partnering with the Director of Marketing to define priorities, strategies, and growth objectives across the portfolio
Develop and oversee integrated marketing programs that bring the brand plan to life across media, retail, digital, and partnerships
Monitor performance and optimize programs based on insights, learnings, and evolving business needs
Leverage category insights via the Category Manager to build stronger brand narratives and market differentiation
Qualification
Required
Three to five years of CPG brand management experience
Strong analytical background with proficiency in syndicated data (Circana/IRI, SPINS, NielsenIQ)
Exceptional PowerPoint and storytelling skills with the ability to transform insights into visually compelling narratives
Experience managing and optimizing media and retail media programs
Entrepreneurial mindset with a bias for action, curiosity, and accountability
Bachelor's degree in marketing or related field
Company
Cumberland Packing Corp.
Cumberland Packing Corp. is a food & beverages company that offers nutritious food products.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Sarah Pimentel, M.S.
Project Manager to the President & CEO
Paula Fitzgerald
CFO
Company data provided by crunchbase