Formlabs · 2 hours ago
Marketing Manager, Dental
Somerville, MA
Full-time
Onsite
Mid Level
$85K/yr - $135K/yr
3+ years expFormlabs is a company focused on revolutionizing the way products are created through innovative 3D printing technology. They are seeking a Dental Marketing Manager to drive market adoption of their 3D printers and related products in the dental industry, overseeing go-to-market strategies, content creation, and marketing campaigns.
3D Printing3D TechnologyConsumer ElectronicsHardwareManufacturing
Responsibilities
Bring new dental hardware, software, and materials products to the market
Nurture existing products by executing changes in marketing and positioning
Connect market and technology trends with Formlabs’ products to build product positioning and messaging for dental industry personas and use cases
Partner with leadership to shape and execute the dental marketing strategy
Regularly track and assess competitors, and adjust Formlabs’ product marketing accordingly as the industry situation changes
Own the content and strategy of the Formlabs Dental website
Develop high-impact content including case studies, workflow videos, website copy, sales enablement materials, and customer stories
Execute and optimize email, social media, and broader digital and traditional marketing campaigns
Promote and demo Formlabs products at conferences, trade shows, events, and to analysts and potential customers
Collaborate with dental professionals, key opinion leaders (KOLs), and industry experts
Work cross-functionally with content, creative, events, sales, product teams, as well as dental professionals and industry experts to align marketing efforts
Enable direct sales teams and channel partners with marketing assets and co-branded campaigns
Track, analyze, and report on the performance of dental marketing initiatives to inform future investment
Qualification
Required
3+ years of experience in a product marketing, marketing manager, or product management role at a B2B hardware or software company
Detail-oriented with a track record of excellence in project management
Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages
Experience with digital and traditional marketing channels
Successful in collaborating with sales and marketing teams to create product training material, including value propositions and differentiation
A creative mindset with a passion for designing innovative customer campaigns
Passionate about technology and interested in 3D printing
Proven ability to work independently and cross-functionally to complete projects
Strong bias for action and ability to execute quickly
Proactive, solution-driven, and able to anticipate challenges
High level of initiative and strong business judgment; comfortable solving strategic problems in real time
Preferred
Experience working in the dental or medical industry
A technical, STEM, or life sciences background is a plus
Benefits
Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
Low cost fund options in our 401K and access to advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan – Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community
And of course… unlimited 3D prints
Company
Formlabs
Formlabs develops and manufactures 3D printers and software for the industrial sector.
501-1000 employees
H1B Sponsorship
Formlabs has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (15)
2023 (14)
2022 (14)
2021 (11)
2020 (9)
Funding
Current Stage
Late StageTotal Funding
$253.7MKey Investors
SoftBank Vision FundVintage Investment PartnersNew Enterprise Associates
2021-05-19Series E· $150M
2019-01-01Series Unknown
2018-08-01Series D· $15M
Leadership Team
Maxim Lobovsky
Co-founder and CEO
Daniel O'Shaughnessy
Chief Financial Officer
Recent News
2025-11-10
Company data provided by crunchbase