Russell Tobin · 15 hours ago
Business Analyst
Culver City, CA
Full-time
Hybrid
Senior Level
$70/hr - $75/hr
7+ years expRussell Tobin is seeking a detail-oriented and strategic Business Analyst to join their global Demand Generation organization. This role is responsible for leading the development of global investment strategies, managing financial operations, and delivering reporting and insights that inform marketing decisions.
ConsultingHuman ResourcesLegalStaffing Agency
Responsibilities
Own weekly, monthly, and quarterly business reporting processes, providing leadership with clear, data-driven insights on marketing investments and outcomes
Drive the global marketing investment strategy, responsible for budget allocation, goal setting, and ensuring strategic alignment with business priorities across worldwide performance marketing campaigns
Oversee financial operations including budget forecasting, process management, and updates, ensuring all performance marketing investments are accurately tracked and aligned with company goals
Identify opportunities to streamline reporting and forecasting processes, enhance data accuracy
Qualification
Required
Bachelor's degree
7+ years of experience in performance marketing, financial planning, marketing analytics, or equivalent roles
Expertise in marketing attribution, incrementality, ROI analysis, and budget optimization
Experience collaborating with cross-functional teams, including Finance, Marketing, and Analytics
Ability to analyze data, derive insights, and translate insights into strategic actions to guide senior management and business leaders
Preferred
Global, in-house e-commerce marketing experience, particularly with SEM, paid social
Experience with ROAS frameworks and incrementality measurement
Strong understanding of performance marketing metrics, forecasting, and budgeting methodologies
Advanced knowledge of dashboards and reporting tools data management/warehousing, and hands on experience building reporting dashboards
Background in global performance marketing or digital marketing organizations
Familiarity with Martech/adtech tools and marketing automation platforms
Proven track record of driving workflow & QA process improvements and leading financial operations
Proactive and ambitious approach, actively seeking opportunities to drive business growth and impact
MBA or Master's degree in Finance, Marketing, Data Science, or related field as well as SQL
Benefits
Comprehensive healthcare coverage (medical, dental, and vision plans)
Supplemental coverage (accident insurance, critical illness insurance and hospital indemnity)
401(k)-retirement savings
Life & disability insurance
An employee assistance program
Legal support
Auto, home insurance
Pet insurance
Employee discounts with preferred vendors
Company
Russell Tobin
Russell Tobin is a staffing and recruiting company that provides recruitment and staffing advisory services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
John Woronowich, JD
Vice President - Search, Staffing & Embedded Partnerships
Ashley Steger
Director of Talent Acquisition and People Operations- Embedded Partnerships
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