Gateway Fiber · 2 days ago
Vice President Marketing
O'Fallon, MO
Full-time
Onsite
Director/Executive
10+ years expGateway Fiber is seeking a highly strategic and execution-focused leader to serve as Vice President, Marketing. This role will create go-to-market strategies, align closely with Sales, Product, Network Operations, and Customer Experience, and help scale the company into a leading regional or national telecommunications provider.
InternetReal EstateResidentialWireless
Hiring Manager
Shweta Bhatia
Responsibilities
Define and execute a results-driven marketing strategy aligned with PE-backed growth, margin, and expansion objectives
Serve as a strategic advisor to executive leadership on market positioning, customer trends, and growth opportunities across fiber, broadband, wireless, and managed services
Build, lead, and scale a high-performing, metrics-driven marketing organization
Own the marketing budget, forecasting, and performance with a focus on ROI, CAC, and payback
Own and scale a differentiated brand strategy and positioning across Residential/FTTH, MDU, Commercial, and Enterprise segments, establishing the company as a leader in residential and commercial services
Execute integrated communications across all customer touchpoints, including external communications, PR, and thought leadership tied to network expansion, fiber builds, and service reliability
Drive customer acquisition through integrated digital, performance, field, partner, grassroots, and direct marketing programs
Lead digital and performance marketing initiatives, including e-commerce, search, display, social media, marketing automation, ABM, and attribution to clearly connect marketing activity to pipeline, revenue, churn, and LTV
Lead go-to-market execution for new market launches, network expansions, pricing and packaging changes, and product introductions
Partner with Product, Network, and Sales teams to translate technical capabilities into clear, differentiated customer value propositions
Own competitive intelligence, win/loss insights, and sales enablement materials
Drive lifecycle marketing strategies focused on onboarding, retention, upsell, cross-sell, and churn reduction
Leverage customer insights, NPS, and market intelligence to guide prioritization, investment decisions, and market expansion
Ensure strong cross-functional alignment from product development through customer acquisition and customer experience
Build, lead, and inspire a high-performing marketing organization with clear development plans and accountability
Assess team capabilities and organizational structure to address talent gaps and improve execution
Partner cross-functionally with Product, Sales, and Operations to ensure alignment with business objectives and go-to-market strategies
Qualification
Required
Bachelor's degree in marketing, Business, Communications, or a related field
10+ years of progressive marketing experience, with at least 5 years in senior leadership roles
Direct experience in telecommunications, fiber, broadband, wireless, or managed services industries
Proven success driving growth in competitive, infrastructure-based markets
Strong financial and analytical acumen, with experience managing CAC, LTV, ROI, and marketing efficiency metrics
Preferred
MBA or advanced degree
Experience in a private equity–backed, high-growth, or post-merger integration environment
Experience supporting both B2C (residential broadband/wireless) and B2B (enterprise, managed services, government) models
Familiarity with rural broadband, municipal networks, or public–private partnerships
Company
Gateway Fiber
Gateway Fiber provides fiber optic internet services for businesses and residents.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$250.5M2025-02-03Acquired
2024-12-02Debt Financing· $75M
2024-05-24Debt Financing· $175.5M
Leadership Team
Heath Sellenriek
Chief Executive Officer
Betsy Toney
Chief Financial Officer
Recent News
2025-10-22
2025-08-13
Morningstar.com
2025-07-25
Company data provided by crunchbase