Chicory · 16 hours ago
Senior Director of Marketing
New York, NY
Full-time
Hybrid
Director/Executive
$150K/yr - $190K/yr
7+ years expChicory is the leading contextual advertising platform for CPG & grocery, transforming food content into dynamic commerce experiences. As the Senior Director of Marketing, you will lead marketing efforts, develop comprehensive strategies, and enhance brand awareness while mentoring a high-performing marketing team.
Artificial Intelligence (AI)Big DataDelivery
Responsibilities
Act as a member of the Senior Leadership Team (SLT); develop and implement comprehensive marketing strategies that align with company goals and increase brand awareness in the CPG space
Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability
Support sales-led initiatives, including presentation development and customer experiences, such as gifting campaigns and in-person entertainment
Conduct market research and competitive analysis to identify trends and insights that inform marketing strategies and tactical initiatives
Oversee brand positioning, messaging, and consistency across all marketing channels to establish Chicory as a thought leader in the CPG media industry
Drive digital marketing efforts, including, content marketing, email campaigns, and social media strategies, to enhance online presence and customer engagement
Build and manage relationships with key stakeholders, including the c-suite, customers, vendors, and strategic industry partners, to foster collaboration and drive business opportunities
Oversee marketing budgets, ensuring effective allocation of resources and tracking return on investment for all marketing initiatives
Define and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, adjusting strategies as needed for continuous improvement
Build upon team and company culture and act as a champion of the Chicory Principles
Qualification
Required
7+ years of senior-level B2B marketing experience within digital media or CPG
5+ years of people management experience
Strong planning, analytical, execution and communication skills (verbal, written, and editorial)
Expertise in bringing team members together to advance retention and growth goals, and in helping cross-functional teams drive results through close collaboration
Proven track record of developing and executing successful marketing strategies that drive growth and engagement
Strong understanding of digital marketing tools and trends, and analytics
Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate a team
Experience working in a dynamic and entrepreneurial environment
Ability to analyze data, extract insights, and translate them into actionable marketing strategies
Benefits
Comprehensive healthcare benefits, including dental + vision plans
Flexible paid time off policy for vacation, sick days, mental health days, and more!
14 paid holidays + flexibility to take paid time off for any other holidays you observe
Employer-paid membership to One Medical
Free ClassPass membership
Annual learning & development stipend
Flexible remote and hybrid work style arrangements
Fun and friendly office in NYC stocked with free snacks
Virtual and in-person outings and fun activities with our amazing team
Dog-friendly workplace
Competitive compensation package, including base salary + stock options
Flexible Spending Account (FSA) + Health Spending Account (HSA)
401k retirement plan
Commuter benefits
Discounted pet insurance
Company
Chicory
Chicory is a technology company that connects recipe ingredients.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$2.54MKey Investors
SEVA
2024-09-10Private Equity
2017-01-31Convertible Note· $1.3M
2015-01-31Seed· $1.2M
Leadership Team
Joey Petracca
Co-founder and COO
Recent News
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